LG Joins Google-Led Open Automotive Alliance for Android Auto

LG is the newest member added in the Google-led Open Automotive Alliance (OAA) group, which includes the leading carmakers and a chip-making firm in order. The alliance was formed to help Google roll-out Android Auto in a standardised form to cars.

Last week, the South-Korean consumer electronics giant had demonstrated its Android Auto-based audio, visual and navigation system at Google I/O. Now on Sunday, LG revealed that the in-car system is expected to be available next year.

"As a top technology company with a strong mobile business, LG has a great deal to contribute to the connected car space," said Jong-rak Lim, vice president and head of In-vehicle Infotainment Development at LG Electronics' Vehicle Components Company. "LG will strive to strengthen its cooperation with OAA partners to bring connected vehicles to consumers sooner rather than later."

The system, based on Google's Android Auto in-car interface platform, essentially lets users access their smartphone's functions, including controlling a navigation app or making phone calls. Google says Android Auto's design has been made to keep people's eyes off the screen and more on the road. The focus is on maps, phone contacts and playlists, with easy access to the features with a tap or via voice control.

The Android Auto system is similar to Apple's CarPlay platform announced in March at the Geneva Motor Show.

CarPlay allows users to plug their iPhone into compatible infotainment systems or vehicles in order to control entertainment, navigation, and call handling features via voice commands and steering-mounted controls.Users can trigger Siri via a steering-mounted button, allowing them to control phone functions while keeping their eyes on the road.

The Google-led OAA group now includes Audi, General Motors, Google, Honda, Hyundai, LG and graphics chip maker Nvidia. It was announced earlier this year at CES 2014 as a project venture to promote innovation in the car industry.