Samsung Australia Fined $9.7 Million By Regulators Over False Water-Resistance Claims on Some Phones

Samsung Australia admitted to misleading buyers of some of its 'Galaxy' phones about the water-resistance level, says ACCC.

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By Reuters | Updated: 23 June 2022 10:20 IST
Highlights
  • Samsung's ads claimed that Galaxy phones could be used in pools, seawater
  • Users complained that phones didn't function correctly, stopped working
  • Samsung's misleading ads reportedly influenced buyers

Samsung was first sued by the ACCC in July 2019

Photo Credit: Reuters

Australia's competition regulator said on Thursday a court has ordered the local unit of Samsung Electronics to pay a penalty of AUD 14 million (roughly Rs. 76 crore) over misleading claims about a water-resistance feature in some of its smartphones.

Samsung Australia admitted to misleading buyers of some of its 'Galaxy' phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator first sued the company in July 2019.

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or seawater.

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The ACCC, however, received hundreds of complaints from users saying the smartphones did not function properly or even stopped working entirely after being exposed to water.

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The claims "promoted an important selling point for these Galaxy phones. Many consumers who purchased a Galaxy phone may have been exposed to the misleading ads before they made their decision to purchase a new phone," said ACCC Chair Gina Cass-Gottlieb.

Samsung did not immediately respond to a Reuters request for comment.

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© Thomson Reuters 2022


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Further reading: Samsung, Samsung Galaxy, Australia
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