Sony to cut 15 percent of mobile phone workforce: Report

Advertisement
By Reuters | Updated: 23 August 2012 18:31 IST
Sony Corp is considering hundreds of layoffs at a mobile phone plant in Sweden, a newspaper reported on Wednesday, in what would be one of the first major strategic decisions by the Japanese company on its former joint venture with Ericsson.

Sony Chief Executive Officer Kazuo Hirai is under pressure to reverse the fortunes of his company, which this month slashed its 2012/2013 operating profit forecast.

After Sony took over the struggling Sony Ericsson mobile phone venture at the start of this year for 1.05 billion euros, renaming it Sony Mobile, fears were raised that a plant at Lund in southern Sweden would be in danger as Sony aimed to cut costs.

Advertisement

Daily Sydsvenskan quoted sources as saying Sony Mobile was considering a cut ranging from several hundred to up to 1,000 of the roughly 3,000 staff and consultants at Lund.

This would be part of a plan to move mobile phone hardware design and development to Japan and keep software development in Sweden. Sony Mobile spokesman Gustaf Brusewitz declined to comment on the report. Unions also declined to comment.

Advertisement

One source close to the discussions said a statement would come out on Thursday morning, but declined to give any details of its content.

Stefan Olsson, an industry analyst at Alandsbanken, said he thought it was possible some jobs woule be moved to Japan.

Advertisement

"Strategy and the integration of product development with the rest of Sony would be the main reason," Olsson said.

The job cuts would be on top of the 149 already planned at the research and development centre in Lund, which were announced in April.

Advertisement

The future of the Lund site has been in question since Sony bought out Ericsson, as Sony Ericsson had been losing market share and the company was trying to cut costs.

The mobile phone unit is just one of the worries for Hirai as he tries to close the gap with Apple Inc, Samsung Electronics Co Ltd and Microsoft Corp.

In April, Hirai outlined a revival plan that stakes Sony's future on mobile devices such as the Xperia smartphone, gaming and digital imaging, while developing new businesses, including a medical unit. So far he has failed to convince investors of a turnaround for the company behind the Bravia TV and Vaio laptop.

Copyright Thomson Reuters 2012

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Vivo V70 Lite 5G Silently Launched in Select Markets With These Features
  2. New Leak Shows Us What Apple's Foldable iPhone Might Look Like
  3. WWDC 2026: Tim Cook's Final Apple Keynote Marks the End of an Era
  4. iQOO Neo 12 Tipped to Offer Major Display Upgrade Over Predecessor
  5. Vivo X300 FE, iQOO 15R and More Discounted During Amazon Mega Deal Days Sale
  6. WWDC 2026: Apple Launches macOS 27 Golden Gate With Major Siri Redesign
  7. Redmi Turbo 5 Confirmed to Launch in India With This Rear Camera Setup
  8. Capcom Reveals Resident Evil Veronica at Summer Game Fest
  9. Infinix Smart 20 vs Lava Bold N2 5G vs Redmi A7 Pro 5G: Here Is a Quick Comparison
  10. Asus Dawn 7 Pro Series Launched With AMD Ryzen AI Chip, Two Display Options
  1. Apple Unveils iOS 27 at WWDC 2026: Revamped Siri App, Faster Performance and Liquid Glass Upgrades
  2. WWDC 2026: Apple Launches macOS 27 Golden Gate With Major Siri Redesign and New AI Tools
  3. Astrophotographer Captures Giant Human-Shaped Solar Prominence
  4. Samsung Galaxy S26 FE Said to Ditch Matte Finish for a Glossy Rear Panel
  5. OnePlus N Series Tipped to Launch in India Next Month, Could Be More Affordable Than the OnePlus Nord CE 6 Lite
  6. Vivo Y31s 5G Launched With Snapdragon 4 Gen 2 Chip, 6,500mAh Battery: Price, Specifications
  7. Chinese Court Classifies Bitcoin as Property in Case Involving 107 BTC Theft
  8. Resident Evil Veronica Revealed at Summer Game Fest; Launch Set for 2027
  9. Karuppu OTT Release: When and Where to Watch Suriya’s Fantasy Action Drama Online
  10. iQOO Neo 12 Said to Bring Major Display Upgrade With Up to 185Hz Refresh Rate
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.