Twitter shares touch new high, sail past $52

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By Reuters | Updated: 11 December 2013 09:43 IST
Investors piled into Twitter Inc for the second straight day, lifting its shares to more than $52 and setting a new intraday high on Tuesday even in the absence of any significant announcements from the social media debutante.

Shares of Twitter were up 6 percent to $52.20 on Tuesday afternoon after a frenzied trading session on Monday, when Twitter closed up nearly 10 percent, its biggest gain ever.

(Also see: Twitter shares near all-time high)

Since the loss-making San Francisco-based firm held its closely watched initial public offering last month, its fans on Wall Street have strained to reinforce the bull case for a stock priced at increasingly inflated multiples compared to social media peers like Facebook Inc and LinkedIn Corp.

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Twitter has released a spate of management news and product updates since its IPO, but some announcements, such as the official roll-out of a lucrative, cookie-based ad targeting technology called "targeted audiences," have been preceded for months by prior announcements.

In a research note on Friday, Evercore analyst Ken Sena said "targeted audiences" has been publicly in the works but raised his price target anyway from $43 to $52 because the deployment of the technology "might not be as costly as we originally modeled."

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Twitter which went public on the New York Stock Exchange on November 7, is now trading at roughly double its IPO price of $26 a share with an implied valuation of more than $26 billion on just $168.6 million in revenue in the third quarter.

The San Francisco-based firm touched its previous intraday high of $50.09 on the day of its IPO.

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© Thomson Reuters 2013

 

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Further reading: Twitter, Twitter IPO, Twitter shares
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