Taiwanese computer firm MSI said it would launch low cost tablets starting Rs.13,999 in the Indian market from Friday.
The tablet series - Enjoy - will include two variants -- a 10-inch Enjoy 10 for Rs.13,999 and 7-inch Enjoy 7 for Rs.14,999.
Speaking on the company's low cost strategy, MSI India general manager Eric Kuo told IANS: "Our products do not have some prominent features such as 3G and GPS because we do not see enough market for the same in a country like India currently which reduces the cost of the products to a great extent."
"'Enjoy' series has been designed keeping the ultimate end-user in mind, it offers productivity while on the go and provides more ways to have fun and connect with friends," he added.
The android tablets are equipped with dual 2 mega pixel cameras, 4 GB internal storage space micro-SD card slot (max 32 GB) and has a battery life of 5 hours.
In the burgeoning tablet market in India, MSI will have to compete with established brands such as Motorola, HTC, Apple, RIM and Samsung.