Fitbit Leads Wearables, Apple Watch Sales Slip: IDC

Advertisement
By Agence France-Presse | Updated: 7 September 2016 11:57 IST
Highlights
  • Fitbit recently introduced its Charge 2 and Flex 2 fitness bands
  • Xiaomi was second with a market share of 14 percent
  • Apple saw a 56.7 percent year-over-year drop in sales of the Apple Watch

Fitbit extended its lead in the market for connected wearables in the second quarter amid a sharp drop in Apple Watch sales, a survey showed Tuesday.

The survey by research firm IDC said the global wearables market grew 26.1 percent from a year ago to 22.5 million units.

Advertisement

Fitbit, which recently introduced its Charge 2 and Flex 2 fitness bands, captured 25.4 percent of the market with sales growth of nearly 29 percent, IDC said.

Chinese electronics group Xiaomi was second with a market share of 14 percent, with modest sales growth of 2.5 percent, according to the survey.

Advertisement

(Also see: Fitbit Paces Wearables Market, Xiaomi Edges Past Apple to Take Second: IDC)

Apple, which introduced its smartwatch a year ago, saw a 56.7 percent year-over-year drop in sales of the device, IDC said.

Advertisement

Apple, which does not release official sales data for the smartwatch, captured just seven percent of the overall wearables market with 1.6 million units sold, according to IDC's estimate.

(Also see: Fitbit Says Sold 5.7 Million Devices in Q2 2016)

The California company has scheduled a media event Wednesday where it may unveil an updated Apple Watch along with a new version of its iPhone.

Advertisement

IDC analysts said the market is bifurcating between basic wearables with a single function and more complex devices that accept third-party applications and functions like communication and mobile payments.

(Also see: Fitness Bands Drive Wearable Market in India: IDC)

IDC research manager Ramon Llamas said basic wearables accounted for 82.8 percent of sales, and more vendors continue to enter this space.

"Smart wearables, meanwhile, are still struggling to find their place in the market," Llamas said. "There is plenty of curiosity about what smart wearables -- particularly smartwatches -- can do, but they have yet to convince users that they are a must-have item."

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. These OnePlus Smartphones Could Receive the ColorOS 17 Update in India
  2. Redmi Note 17 Pro Max Listed on NBTC Website Ahead of Imminent Launch
  3. Samsung Galaxy Z Fold 8 Ultra Could Cost More Than Expected, Listing Suggests
  4. Tecno Camon 50 Ultra 5G Sale Begins in India Today
  1. Offline UPI Payments With NFC Support Could Launch in India Soon
  2. Samsung Galaxy S26 Ultra's Privacy Display Feature Gets a Major Upgrade in One UI 9 Beta
  3. OnePlus N6x Design, Colour Options Teased in New Marketing Material Ahead of Imminent Launch in India
  4. OnePlus 11, Nord 4, and Newer Models Tipped to Receive the Android 17-Based ColorOS 17 Update in India
  5. Redmi Note 17 Pro Max Appears on Thailand's NBTC Certification Database, Might Launch Soon
  6. Apple’s First Foldable iPhone Reportedly Appears in iOS 27 Beta Code With a Multi-Battery Setup
  7. X for Android App Undergoes Major Design Overhaul, Enhanced Performance and Reliability
  8. Samsung Galaxy Buds Able to Reportedly Skip Galaxy Unpacked Launch; Could Debut in October
  9. Dell Alienware 16X Aurora, Alienware 16 Area-51 and Alienware 18 Area-51 Launched in India: Price, Specifications
  10. Samsung Galaxy A55, Galaxy A35 One UI 9 Test Builds Reportedly Spotted Ahead of Android 17 Rollout
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.