Fitbit Leads Wearables, Apple Watch Sales Slip: IDC

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By Agence France-Presse | Updated: 7 September 2016 11:57 IST
Highlights
  • Fitbit recently introduced its Charge 2 and Flex 2 fitness bands
  • Xiaomi was second with a market share of 14 percent
  • Apple saw a 56.7 percent year-over-year drop in sales of the Apple Watch

Fitbit extended its lead in the market for connected wearables in the second quarter amid a sharp drop in Apple Watch sales, a survey showed Tuesday.

The survey by research firm IDC said the global wearables market grew 26.1 percent from a year ago to 22.5 million units.

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Fitbit, which recently introduced its Charge 2 and Flex 2 fitness bands, captured 25.4 percent of the market with sales growth of nearly 29 percent, IDC said.

Chinese electronics group Xiaomi was second with a market share of 14 percent, with modest sales growth of 2.5 percent, according to the survey.

(Also see: Fitbit Paces Wearables Market, Xiaomi Edges Past Apple to Take Second: IDC)

Apple, which introduced its smartwatch a year ago, saw a 56.7 percent year-over-year drop in sales of the device, IDC said.

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Apple, which does not release official sales data for the smartwatch, captured just seven percent of the overall wearables market with 1.6 million units sold, according to IDC's estimate.

(Also see: Fitbit Says Sold 5.7 Million Devices in Q2 2016)

The California company has scheduled a media event Wednesday where it may unveil an updated Apple Watch along with a new version of its iPhone.

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IDC analysts said the market is bifurcating between basic wearables with a single function and more complex devices that accept third-party applications and functions like communication and mobile payments.

(Also see: Fitness Bands Drive Wearable Market in India: IDC)

IDC research manager Ramon Llamas said basic wearables accounted for 82.8 percent of sales, and more vendors continue to enter this space.

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"Smart wearables, meanwhile, are still struggling to find their place in the market," Llamas said. "There is plenty of curiosity about what smart wearables -- particularly smartwatches -- can do, but they have yet to convince users that they are a must-have item."

 

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