Amazon miniTV In-App Video Streaming Platform Launched in India With Curated Web Series, Tech Videos, More

Amazon miniTV has been launched in India as a video streaming platform that showcases a range of Web series, comedy shows, along with beauty and fashion videos. The new miniTV video streaming service is available within the Amazon shopping app for Android users. It is available free of cost and is also supported by advertisements. The miniTV banner is showing up on the Amazon app's homepage, clicking on which takes you to the miniTV landing page. This has content from top YouTube creators like Ashish Chanchlani, Prajakta Koli, Sejal Kumar, and Malvika Sitlani. With the announcement of miniTV, Amazon follows in the footsteps of its biggest e-commerce rival Flipkart and its own in-app video streaming platform, Flipkart Video.

miniTV video streaming platform is different than Amazon's Prime Video, primarily because its free of cost. Prime Video is a separate app that can be accessed with the Prime membership only — which costs at Rs. 329 for three months and Rs. 999 per year. Furthermore, Prime Video offers access to Amazon Originals and other exclusive content. miniTV, on the other hand, is a curator of Web series, comedy shows, tech news, food, beauty, and fashion videos that can now be watched from within the Amazon app.

Amazon's miniTV video streaming platform is currently available for Amazon app users on Android only. The company says that it looks to bring the service to iOS app and mobile Web over the coming months.

The list of leading studios on Amazon miniTV includes TVF, Pocket Aces, and leading comedians such as Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta, and Nishant Tanwar. YouTubers like tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra, and ShivShakti are also featured on Amazon.in's miniTV. For food and recipe content, Amazon has curated videos from Kabita's Kitchen, Cook with Nisha, and Gobble.

E-commerce rival Flipkart also has its own in-app video streaming platform — Flipkart Video. Launched back in 2019, Flipkart Video is also only available within the Flipkart app — just like Amazon miniTV. It offers over 5,000 titles, including TV shows, Web series, and movies. Available on both Android and iOS apps, Flipkart Video offers content in multiple languages.