Home
Apps
Apps News
Facebook Snaps Up Face Swapping App Creator Masquerade

Facebook Snaps Up Face-Swapping App Creator Masquerade

By Reuters | Updated: 10 March 2016 09:45 IST

Click Here to Add Gadgets360 As A Trusted Source

Facebook Inc is acquiring Masquerade Technologies Inc, creator of the popular face-swapping app MSQRD, as part of efforts by the world's largest social network operator to build its video services.

Wednesday's deal comes nearly three years after the Wall Street Journal reported that photo and video messaging app Snapchat had rejected an offer from Facebook.

Masquerade, which announced the deal on its website, did not disclose financial details.

Apps Discussion

Explore More...

The deal is more a piece of Facebook's bigger effort to innovate into video, Monness, Crespi, Hardt, & Co Inc analyst James Cakmak said.

It is unlikely that Facebook would use Masquerade to significantly draw away Snapchat users, he said.

While Snapchat has features such as bulging eyes, Masquerade allows users to add special effects including animal masks and snow to their photos and video.

Masquerade, backed by Yuri Gurski and Gagarin Capital, said founders Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will join Facebook.

The app will continue as a standalone product, Masquerade said.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.