Instagram to Add Video Channels to 'Explore' Section

Facebook's picture sharing app Instagram is updating its "Explore" section to add video channels that will appear in a feed according to users' preferences.

The feature will have a personalised channel called "videos you might like" that will collect videos from across Instagram's global community and also will include a "Featured" column highlighting videos on specific topics, Instagram said.

For now, the upgrade will only be available in the United States, Instagram said on Thursday.

Instagram v7.20 is available on Apple's App Store and Google Play.

On the company's blog post, the team said:

"As people share more videos than ever before, we're making it easier to discover the ones you'll love. To begin, you'll find a personalised channel called "Videos You Might Like" that collects videos from across Instagram's global community into a seamless viewing experience. And as you scroll through the Explore grid, you may also see "Featured" channels filled with videos on specific topics."

"Even with these changes, Explore still works the same way: It connects you to posts about your interests from people you don't yet follow. The more you like, the better Explore gets, adjusting to your preferences and showing you more of the stuff you enjoy. And if you see something you don't like, tap "See Fewer Posts Like This" in the '...' menu to make your Explore experience even better."

Written with inputs from Reuters