PUBG-Maker Krafton’s Share Prices Tumble as Much as 20 Percent on IPO Debut

Krafton still managed to raise $3.75 billion (roughly 27,920 crores) in South Korea's second-largest IPO.

Advertisement
By Reuters | Updated: 10 August 2021 11:53 IST
Highlights
  • Krafton derived 87 percent of revenue from Asia, excluding South Korea
  • Krafton earns fees from a profit distribution scheme
  • Krafton raised $3.75 billion (roughly Rs. 27,890 crores)

Krafton is the first large South Korean listing whose shares have failed to rise above the IPO price

Shares in Krafton, the Tencent-backed South Korean company behind blockbuster video game PlayerUnknown's Battlegrounds (PUBG), fell as much as 20 percent from their IPO price on their trading debut on Tuesday.

Analysts attributed the tumble to an expensive valuation and China regulation risks, with gaming companies facing uncertain prospects after China regulators have come down hard on a number of industries, upending norms with new guidance and rules.

Krafton is the first large South Korean listing whose shares have failed to rise above the initial public offering (IPO) price on debut since a pickup in floatations last year.

Advertisement

The stock was last at KRW 444,000 (roughly Rs. 28,720) in morning trade, down 11 percent from the IPO price of KRW 498,000 (roughly Rs. 32,220), valuing the company at about $18.9 billion (roughly Rs. 1,40,580 crores).

Advertisement

Listings such as HYBE, formerly known as Big Hit and the manager of K-Pop group BTS, and battery material maker SK IE Technology Co Ltd (SKIET) had muted debuts, but closed above their IPO prices on the first day of trade.

Krafton derived 87 percent of its revenue from Asia, excluding South Korea, in the January-March quarter, a large portion of which is estimated by analysts to come from sales in China handled by Tencent.

Advertisement

Krafton earns fees from a profit distribution scheme for providing technology services for Peacekeeper Elite, a game similar to PUBG Mobile that is usually among China's top two grossing games, it said in an IPO filing.

"About 70 percent (of sales) appear to be from Tencent," LightStream Research analyst Mio Kato told Reuters.

Advertisement

"China has already made noises about (Tencent's) Honor of Kings ... If they also request changes for Peacekeeper Elite that would be a negative and could be a very large negative."

Shares in Tencent and global gaming companies with China exposure such as Activision Blizzard tumbled last week after the Economic Information Daily, which is affiliated with the official Xinhua Agency, called online gaming "spiritual opium".

Tencent quickly said it would further curb minors' access to its flagship video game Honor of Kings.

Still, Krafton raised $3.75 billion (roughly Rs. 27,890 crores) in South Korea's second-largest IPO after Samsung Life Insurance's float in 2010, even after the firm cut its fund-raising target by a quarter after regulators ordered it to revise its filings.

Some 65 percent of the IPO proceeds will go to Krafton, which plans to use the bulk of the funds to acquire other gaming companies. The remainder went to shareholders cashing out their investments.

More large offerings are in the pipeline in what is shaping up to be a bumper year for South Korean stock market floats, including EV battery maker LG Energy Solution and payments firm Kakao Pay, which is backed by China's Ant Financial.

© Thomson Reuters 2021


Can Nothing Ear 1 — the first product from OnePlus co-founder Carl Pei's new outfit — be an AirPods killer? We discussed this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Krafton, PUBG, Krafton IPO
Advertisement

Related Stories

Popular Mobile Brands
  1. Oppo Reno 15 Pro Max, Reno 15 Pro Launched Globally Alongside Reno 15
  2. New Year 2026: 5 Best AI Prompts for ChatGPT, Gemini and More
  3. Beauty (2025) OTT Release Date: When and Where to Watch it Online?
  4. These Three Xiaomi 17 Series Phones Could Launch in India in Q1 2026
  5. Samsung Galaxy S26 Series Roundup: Everything That We Know So Far
  6. Redmi Turbo 5, Turbo 5 Pro Might Be Equipped With These MediaTek Chips
  7. Top OTT Releases of the Week: Stranger Things 5 Finale, Haq, Mowgli, and More
  8. MIT Develops 3D-Printable Aluminum Alloy That's Stronger Usual Metals
  9. Call of Duty: Black Ops 7 Campaign Review: A New Low for the Franchise
  1. Prayagraj Ki Love Story Set to Stream Soon on Hungama OTT
  2. Mask OTT Release Date: When and Where to Watch This Action-Packed Thriller Online?
  3. New Year 2026 Custom Greetings: 5 Best AI Prompts for ChatGPT, Gemini, and Other AI Tools
  4. NASA’s Chandra Spots Champagne Cluster Formed by a Massive Galaxy Collision
  5. NASA’s Curiosity Rover Sends Stunning Sunrise-and-Sunset Holiday Postcard from Mars
  6. Oppo Find X9s Key Specifications Leaked Again; Might Also Launch in India
  7. Redmi Turbo 5, Redmi Turbo 5 Pro to Be Equipped With Upcoming MediaTek Dimensity Chips, Tipster Claims
  8. Vivo V70 Presence on IMDA Certification Database Points to Imminent Release
  9. MediaTek Dimensity 7100 Chipset Launched For Mid-Ranged Phones, Brings Efficiency Gains
  10. JWST Reveals Powerful Winds and Dense Atmosphere on Scorching Exoplanet TOI-561b
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.