Mumbai-based hyper-local content distribution venture Fropcorn announced the launch of its entertainment-on-demand services at the Rajiv Gandhi International Airport (RGIA) in Hyderabad on Thursday.
Fropcorn's media server which serves entertainment on demand through a Wi-Fi hotspot is currently available at the security hold area of the domestic terminal, and shall soon be extended to other parts of the airport, Kartik Poddar, co-founder Fropcorn, told Gadgets 360. The company says via its app, users can download a movie onto their phone in 3 minutes without needing an Internet connection. They can then enjoy this movie on a flight, which will especially be a boon to customers who fly on low cost carriers without any in-flight entertainment.
As a promotional drive, Fropcorn's catalog of over a hundred movies will be available to download for free for the first two weeks, he added. After that, the charge for downloading a movie will range from Rs. 50 to Rs. 100.
Ayush Ahuja, Business Head at Fropcorn, said that the startup has a healthy deployment pipeline expand the Fropcorn network by deploying servers at high footfall, high dwell time locations. "For RGIA specifically, it brings the full-service airline in-flight entertainment experience to millions of Indian flyers, which is significant in a low cost carrier-driven aviation market like India," he said in an emailed statement.
"We expect this to be a wow experience for both the flyers and the airlines and shall further augment Hyderabad airport's status as a preferred gateway for South and Central India," said SGK Kishore, CEO, GHIAL, commenting on the launch of the service.
(Also read: Fropcorn Wants to Bring In-Flight Entertainment Experience to India's Buses)
Founded by Kartik Poddar and Kartik Bansal, Fropcorn has been rolling out its product in inter-city buses, hospitals, hotels and other high-footfall locations. Fropcorn's apps are presently available on Android and iPhone, and its DRM-protected content catalogue consists of HD movies across multiple genres and languages, ranging from Rs. 50 to Rs. 100.
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