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Zomato to Rebrand as 'Eternal', Unveils New Logo

Zomato to Rebrand as 'Eternal', Unveils New Logo

The move comes over two years after the company began using the new name internally.

By Reuters | Updated: 7 February 2025 13:36 IST

Photo Credit: Reuters

The company has observed a quick commerce-led growth drawing increasing investor interest

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Highlights

Zomato launched in 2010
The company has food delivery and quick commerce business
It also has live events business unit and kitchen supplies unit Hyperpure

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Eternal would comprise its four major businesses - food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said.

"We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future," Founder Deepinder Goyal said in a letter to shareholders.

Zomato's New Feature Lets You Grab Cancelled Orders at a Discount

"Today, with Blinkit, I feel we are here," Goyal said.

The move marks a shift for the company, from when investors were skeptical about Zomato's acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.

Blinkit as well as early bird Swiggy's Instamart have driven a shift in the way Indians shop, and forced retailers such as Reliance Industries' JioMart as well as Amazon and Walmart's Indian business to launch their own quick-commerce services.