Nike’s Web3 Arm ‘RTFKT’ Adds Tenth Ethereum Name Service Domain in Its Kitty

While Nike has not yet addressed the purchase of a new ENS, speculations making the rounds reportedly suggest that the footwear mammoth could be looking to issue ENS subdomains to its NFT holders.

Advertisement
By Radhika Parashar | Updated: 30 May 2022 18:00 IST
Highlights
  • Puma also holds .eth domains
  • Nike is yet to explain its ENS purchases
  • Nike has not made any ENS related announcements as yet
Nike’s Web3 Arm ‘RTFKT’ Adds Tenth Ethereum Name Service Domain in Its Kitty

Any entity that owns an ENS becomes able to receive cryptocurrency, token, and blockchain-based assets

Photo Credit: RTFKT

The Web3 arm of Nike, named ‘RTFKT', has purchased a new Ethereum Name Service (ENS) domain for ETH 19.72 (roughly Rs. 29 lakh). This brings the total tally of RTFKT's ENS holdings has risen to ten. The ENS is a distributed, open, and extensible naming system based on the Ethereum blockchain. It is capable of mapping human-readable names like ‘xyz.eth' to machine-readable identifiers. For its fresh purchase, Nike has chosen a dotswoosh.eth domain.

In addition to dotswoosh.eth, RTFKT also has possession of artifacts.eth, rtfkt.eth, skinvial.eth, drmos.eth, mintvial.eth, dreamos.eth, spacedrip.eth, dripcoin.eth, and m2tekno.eth as ENS domains, said a report by Decrypt.

While Nike has not given a reason to its new ENS addition, speculations are reportedly pointing towards a possibility for the footwear giant to use it for issuing ENS subdomains, that are monitored and controlled by the holder of the main domain.

With Nike getting active in the NFT space, it could be planning to allow its NFT holders to register for ENS subdomains under the dotswoosh.eth main domain.

Advertisement

Any individual or company that owns an ENS becomes able to receive cryptocurrency, token, and blockchain-based assets. Nike's ENS domain purchases could also be hinting at a potential plan to enable crypto payments for its high-end sports shoes.

“Our findings suggest that ENS is showing gradually popularity during its four years' evolution, mainly due to its distributed and open nature that ENS domain names can be set to any kinds of records, even censored and malicious contents. We have identified several security issues and misbehaviors including traditional DNS security issues and new issues introduced by ENS smart contracts,” a report by Cornell University claims.

Well, for now it's only a matter of time before Nike finally gives a clarification on its ENS purchases with future announcements.

Advertisement

Meanwhile, Nike is not the only footwear mammoth that is exploring the ENS sector.

Back in February, Puma had purchased a decentralised domain and changed its name to ‘Puma.eth' on Twitter.


Should you pick Vivo over Galaxy S22 and OnePlus 10 Pro? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Also seeCryptocurrency Prices across Indian exchanges

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Best Window ACs under Rs 30,000 in India (July 2025): See List
  2. iQOO 13 Launched in india in Green Colourway: See Price, Availability
  3. New Interstellar Comet 3I/ATLAS Speeds Through Solar System
  4. Gadgets 360 With Technical Guruji: Samsung Galaxy Z Fold 7 Design
  1. Astronomers Capture First-Ever Image of a Dead Star That Exploded Twice in Rare Supernova Event
  2. Climate Satellite MethaneSAT Fails After Just One Year in Orbit
  3. New Interstellar Comet 3I/ATLAS Speeds Through Solar System
  4. The Hunt: Rajiv Gandhi Assassination Now Available For Streaming on SonyLIV
  5. Best Window ACs under Rs 30,000 in India (July 2025): Carrier, Voltas, Lloyd, and More
  6. CSIRO Uses Quantum AI to Revolutionize Semiconductor Design
  7. Metamaterial Breaks Thermal Symmetry, Enables One-Way Heat Emission
  8. NASA TEMPO Satellite to Continue Tracking Pollution Hourly from Space Until 2026
  9. Russia Launches Progress 92 Cargo Freighter with 3 Tons of Supplies to the ISS Successfully
  10. Sidlingu 2 Streaming Now on Prime Video: Know Everything About This Kannada Comedy Drama
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.