Netflix to Reduce Streaming Quality in Europe to Avoid Internet Overload

Netflix will "begin reducing bit rates across all our streams in Europe for 30 days," a spokesperson said.

Advertisement
By Agence France-Presse | Updated: 20 March 2020 10:26 IST
Highlights
  • Netflix will reduce video quality in Europe for 30 days
  • Demand for streaming services has soared across Europe
  • HD videos slowing the Internet, EU official had warned

The move came after talks between EU industry chief Thierry Breton and Netflix CEO Reed Hastings

Netflix will reduce the quality of its streaming in Europe to ease pressure on the Internet, the firm said, as demand soars across the continent where millions are confined to their homes over coronavirus fears.  

The streaming giant will "begin reducing bit rates across all our streams in Europe for 30 days," a spokesperson said in a statement.

Advertisement

"We estimate that this will reduce Netflix traffic on European networks by around 25 percent while also ensuring a good quality service for our members," the statement added.

With wide-ranging lockdowns and quarantines, schools, shops and borders closed and gatherings banned, people across Europe are increasingly turning to the Internet to stave off boredom.

Advertisement

But the huge file sizes of high definition offerings from Web giants like Netflix, Disney+, Hulu, HBO, and Amazon are slowing the Web, Thierry Breton, the EU commissioner for the internal market and digital economy warned.

"Teleworking and streaming help a lot but infrastructures might be in strain," he said in a tweet Thursday, calling for online platforms to switch to streaming in standard definition instead of HD.

Advertisement

Gamers breathed a sigh of relief on Wednesday after the end of an hours-long network outage that affected Nintendo's online games and prompted despair from users.

"Only a few days into the coronavirus self-isolation and Nintendo servers are already down... oh dear god," tweeted one.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Netflix, Europe, Coronavirus, COVID 19
Advertisement

Related Stories

Popular Mobile Brands
  1. Google's Fitbit Air Spotted on Amazon India Ahead of Official Launch
  2. Vivo X300 E Launch Date Confirmed; Pre-Orders Now Live in China
  3. Apple's M2 Extreme, M3 Extreme Chips Never Saw the Light of Day
  4. These Oppo Smartphones Get a Price Hike in India
  5. Xiaomi 18 Series Leak Reveals Potential India Launch Window
  6. Portronics Pure Sound Pro X2 With 150W Audio Output Launched in India
  7. Apple Hikes Apple Music, Apple One Subscription Prices in India
  8. Samsung Announces 'Back to School' Deals Across These Devices in India
  9. Xiaomi Power Bank 5i 20000mAh to Launch in India on This Date
  10. Honor X7e Plus 5G Launched With 8,100mAh Battery
  1. Google's Fitbit Air Spotted on Amazon India Ahead of Official Launch
  2. Google Reportedly Begins Rolling Out Android Backup Storage Policy Update
  3. Telegram Gets New Rich Text Editor, Communities, and Ephemeral Bot Messages
  4. Samsung's 'Back to School' Sale Brings Discounts on Galaxy S26 Series, Galaxy Book 6 Pro, Galaxy Tab S11 Ultra and More
  5. Moto Pad 70 Groove India Launch Date Announced; to Feature 9-Speaker JBL Audio System
  6. Xiaomi Power Bank 5i 20000mAh India Launch Date Confirmed; Key Features, Availability Details Revealed
  7. Portronics Pure Sound Pro X2 Home Theatre System Launched in India With 150W Sound Output, Four EQ Modes
  8. Samsung Galaxy Watch 9, Galaxy Watch Ultra 2 Design, Key Specifications Reportedly Leak Ahead of Launch
  9. Oppo K14, K14x and A6s Reportedly Receive Price Hikes in India: Check New Pricing
  10. Oppo A7 Pro Max Tipped to Feature 10,000mAh Battery, Snapdragon 4 Gen 5 SoC, and More
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.