Nintendo Unveils First Smartphone Game 'Miitomo', Due in March 2016

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By Gadgets 360 Staff | Updated: 29 October 2015 12:49 IST

The Kyoto-based firm's new president Tatsumi Kimishima said it needed more time to "boost the quality" of its first smartphone offering, called Miitomo, and would not launch it until March - after initially aiming for the end of this year.

Chief Executive Tatsumi Kimishima, a former banker who succeeded Satoru Iwata, also said the delay of the free-to-play Miitomo game would help Nintendo concentrate on selling its existing consoles and game software during the year-end holiday season.

Kimishima must avoid cannibalising traditional console sales at the same time as pushing aggressively into the rapidly growing mobile gaming segment.

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"The year-end is traditionally our peak season for sales," told a packed news conference, when asked about the delay. "This way, we'd be able to introduce our new applications after the holiday season is over."

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The free-to-play iOS game will feature customised Mii avatars interacting socially with avatars made by other players. Character add-ons for Miitomo will be made available as in-app purchases. The company will launch four other smartphone titles by March 2017 - but will be paid games.

Nintendo bought a stake in Tokyo-based DeNA as part of a deal to develop smartphone games based on its host of popular characters including Super Mario and Donkey Kong.

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The delay in releasing Miitomo, set for launch on Apple's iOS platform, will add to uncertainty that has swirled around the company since its chief executive Satoru Iwata, a leading figure in the videogame industry, died of cancer at the age of 55 in the summer.

Iwata oversaw the success of Nintendo's Wii console and a surge in revenue before smartphone games started eating away at its success.

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He had long resisted a move away from its consoles-only policy, but acknowledged last year the firm had little choice to but to move into new markets.

Thursday's announcement comes a day after Nintendo announced a 20 percent drop in net profit in April-September.

Written with agency inputs

 

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