Nvidia launches GeForce GTX 770 GPU

Nvidia has announced the launch of GeForce GTX 770 GPU with the Nvidia Kepler architecture, joining company's lineup of gaming GPUs for the high-end market including the GTX TITAN and the recently unveiled GTX 780.

The GeForce GTX 770 GPU supports Nvidia's gaming technologies, including the PhysX physics engine, Nvidia TXAA anti-aliasing and GeForce Experience software. The GPU also includes Nvidia SLI technology, the multi-GPU solution that scales to deliver even higher levels of performance, with new adaptive temperature controllers designed to operate silently.

"Only Nvidia GPUs consistently provide gamers with the ability to achieve extremely fast frame rates at high-definition resolutions with all of the eye candy turned on," said Scott Herkelman, general manager of the GeForce GPU business at Nvidia. "The GeForce GTX 770 represents a new threshold of performance and features for under $400 and our commitment to PC gaming is why GeForce GPUs continue to be the No. 1 choice of gamers worldwide."

As far as specs are concerned, the GeForce GTX 770 boasts a Kepler GPU with 1,536 cores and either 4GB or 2GB of high-speed 7Gbps GDDR5, the world's fastest memory ever on a graphics card.

The GeForce GTX 770 includes Nvidia GPU Boost 2.0 technology, which automatically increases the GPU's clock speeds for enhanced performance, while adding temperature target and fan controls, as well as extra over-voltage headroom and optimisations for advanced water-cooling solutions.

The Nvidia GeForce GTX 770 GPU is available immediately in graphics cards from the likes of Asus, Zotac and Galaxy with an approximate price of Rs. 29,990.