Amazon, a popular e-commerce giant, has collaborated with Twitter to introduce its new feature #AmazonWishList that lets buyers add items to their Amazon Wish List carts right from the microblogging website.
To experience the feature, users would have to link their Amazon accounts with Twitter. This process was first unveiled with #AmazonCart back in May (it rolled out to India in July). Users can visit this page to link their Amazon accounts with Twitter.
Just like #AmazonCart, with #AmazonWishList users can reply to a tweet containing an Amazon product link with the hashtag to add the item to their Amazon Wish List. Users will also receive a confirmation reply tweet from @MyAmazon along with an email. Those who haven't yet linked their accounts, will be notified to do so when they try replying with the relevant hashtag. Users can edit connection preferences here.
"Twitter offers Amazon customers a great environment for inspiration and discovery," said John Yurcisin, Director of Social at Amazon in a statement. "#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting," he added.
Notably, the #AmazonWishList service only works with public accounts and not with accounts that are protected. Any item added to the user's Amazon Wish List with the Twitter hashtag method would be added to a separate wish list titled '#AmazonWishList'.
Besides using the service for physical items, the #AmazonWishList also lets customers add digital content in the same way via a reply tweet. While content like apps or ebooks will be added in the user's wish list, Amazon Instant Video and Prime Instant Video titles will be added under the customer's 'Watch List'.
On a related note, Amazon India on Tuesday kicked off the new Release Day Delivery or RDD service along with the release of the Microsoft Xbox One console in the country. The service was introduced with the video game category, and will be made available for other categories soon.
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