Google Brings Major Changes to Play Store Operations in the US After Epic Games Ruling

Google now allow developers to communicate about third-party payment methods other than Google Play Billing within apps.

Advertisement
Written by Nithya P Nair, Edited by David Delima | Updated: 30 October 2025 13:57 IST
Highlights
  • Google earlier mandated Play Billing for transactions within apps
  • Injunction issued by US court will be effective until November 1, 2027
  • Changes will take effect on the US Play Store beginning October 29

The policy changes stem from a court order in Google’s ongoing legal dispute with Epic Games

Google's Play Store now allows alternative payment methods in the US, following an injunction resulting from the Epic vs. Google case. The tech giant announced the changes to its Play Store policies to comply with the court's ruling. With the latest update, the use of Google Play Billing will not be mandatory for app developers in the US. Additionally, they can offer alternative in-app payment methods. It also allows developers to communicate with users about app pricing and availability outside the Play Store. Until now, Google's policies have restricted developers from using external payment methods within their apps.

Play Store Offers More Flexibility to Developers, But Only in the US

The tech giant has detailed its Play Store policy changes via its support website, confirming that it can no longer prevent developers from informing users about app availability or pricing outside the Play Store. Additionally, developers are now allowed to provide direct links for downloading apps or doing transactions outside of Google Play. 

Advertisement

Google also said that it will not require the use of Google Play Billing in apps distributed on the Google Play Store, or "prohibit the use of in-app payment methods other than Google Play Billing". Further, the developers won't be required to set pricing based on whether Google Play Billing is used.

Additionally, communication about third-party payment methods other than Google Play Billing within apps is now permitted. These changes take effect on the US Play Store from Wednesday, October 29.

Advertisement

The policy changes stem from a court order in Google's ongoing legal dispute with Epic Games. These are currently applicable only within the US. The injunction issued by the court will be effective until November 1, 2027.

"In the near future, we will share more program requirements and business model changes to preserve user trust and safety in the ecosystem, based on feedback from the developer and user community", the company said.

Advertisement

Google prevents developers from communicating with users about better prices and payment options outside the Play Store. It also mandated that apps use Google Play Billing for transactions within apps on the Play Store, guaranteeing that Google will get the commission on every purchase.

The changes to the Google Play Store come on the heels of a similar decision related to the US App Store, which took effect earlier this year.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Akshay Kumar's Bhooth Bangla Out on OTT: Know Where to Stream This Horror-Comedy Online
  2. Raakh Now Streaming Online: Where to Watch This Ali Fazal's Investigative Thriller Series
  3. House Of The Dragon Season 3 OTT Release Date: When and Where to Watch it Online?
  4. Asus Zenbook Duo 2026 (UX807) Review
  1. Astronomers Discover Why Massive Galaxies Died Early in the Universe
  2. Akshay Kumar’s Bhooth Bangla Out on OTT: Know Where to Stream This Horror-Comedy Online
  3. House Of The Dragon Season 3 OTT Release Date: When and Where to Watch it Online?
  4. Raakh Now Streaming Online: Where to Watch This Ali Fazal’s Investigative Thriller Series
  5. The East Palace OTT Release Date: Know When and Where to Watch it Online
  6. Starlink Constellation Crosses 10,600 Satellites After Latest SpaceX Launch
  7. WhatsApp Could Soon Offer Meta One Plus, Meta One Premium Subscriptions With Additional Features
  8. Honor Tipped to Launch Smartphone With 10,000-Nit Display and 10,000mAh Battery
  9. Samsung Galaxy A27 5G Listing on Czech Website Leaves Little to the Imagination Ahead of Imminent Debut
  10. Asus Chromebook CM32 Detachable With 2.5K Display Launched in India Alongside Chromebook CM14, CM15
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.