Snapdeal Reveals a New Brand Identity; Overhauls Logo, Website, and Apps

Snapdeal has a brand new identity, revealing a brand new logo, website, interface, as well as its apps. The design centres on the colour red (or vermello as Snapdeal puts it) and is being marketed with the tagline 'Unbox Zindagi'.

The red and blue logo is replaced by a vermello-coloured box, as Snapdeal looks to reposition its strategy, expand its reach, and be more consumer-centric. Snapdeal claims that with its brand repositioning, it is looking to upgrade its customer care services as well. The branding is done across the ecosystem, and the app has also been redesigned. The company claims that even the delivery boxes have been remodelled with the new logo and vermello colour.

Snapdeal says it has invested more than Rs. 200 crore in this rebranding move, and the campaign involves big names like Prasoon Joshi and his team at Mcann, as well as musical trio Shankar Ehsaan Loy. This move comes just ahead of the big shopping season, and Snapdeal looks to gear up for competing with fellow e-commerce giants Amazon and Flipkart.

"With this new positioning, we also focus on the next phase of our growth, as we seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India," Kunal Bahl, Co-founder and CEO, Snapdeal, said in a statement.

Snapdeal was started in 2010, and is now backed by SoftCorp Bank, Tybourne Capital, Alibaba Group, Temasek Holdings, Foxconn Technology Group, eBay, Nexus Ventures, Intel Capital, and even Ratan Tata. In this hyper-competitive market, Snapdeal looks to stay relevant and this rebranding strategy is the e-commerce giant's latest bet to tap new audience.

Snapdeal recently introduced Snapdeal Gold, a program designed to discourage use of cash-on-delivery and its own take on services like Amazon Prime and Flipkart First.