Yahoo CEO Marissa Mayer bets big on mobile future

Advertisement
By Agence France-Presse | Updated: 29 November 2012 13:27 IST
Yahoo! chief executive Marissa Mayer said in an interview released Wednesday she is pushing the Web giant's focus to mobile, including getting its employees on smartphones.

"We have a terrific set of assets on the Web, they are all the things people want to do on their mobile phone," said Mayer in an interview with Fortune magazine which was also released by its partner CNN Money.

In her first media interview since becoming CEO in July, Mayer said she is getting employees to use the popular mobile systems including Google's Android, Apple's iOS and Windows 8, while getting rid of BlackBerrys.

Advertisement

"It is really important that our engineers, our sales people and everyone throughout the whole organization really understand Android, iPhone and Windows 8, really get a sense of what is happening there, and how to participate in that, how to create an amazing experience."

The shift to mobile "is a huge opportunity for Yahoo! because we have the content, we have the all the information people want on their phones," she said.

Advertisement

Mayer said, however, that Yahoo! will not be producing mobile maps, saying that there is a lesson from Apple's flop in that software.

"It's very expensive, it's hard to do well," she said. "Apple's finding that out. So we're not going to do maps."

Advertisement

Mayer said that Yahoo! will focus on things people want on their smartphones without trying to compete in areas such as hardware and operating systems.

"When you look at what people want to do on their phone, you can read it from top to bottom," she said. "It's mail, weather, check stock quotes, check sports scores, watch videos, share photos, check the news."

Advertisement

Yahoo!'s lack of some features "is a real opportunity for us to partner," Mayer said.

"We don't have a mobile OS, we don't have mobile hardware, we don't have a social network, we don't have a browser, which means we can partner with the best people."

Mayer, who disclosed after taking over as CEO that she was pregnant, said that caring for her baby is "way easier" than she had anticipated and that Yahoo! "is a really fun place to work."

She said that in order to meet her obligations she has to "ruthlessly prioritize" which means avoiding most news interviews.

"It's God, family and Yahoo!, in that order," she said.

Mayer was due in Washington Wednesday, one of several executives to meet with President Barack Obama on economic growth and deficit reduction.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Motorola Edge 70 Pro+ Leaked Renders Hint at Design, Five Colour Options
  2. Vivo X300 FE Roundup: Expected Price in India, Specifications
  3. Oppo Find X9 Ultra With 200-Megapixel Periscope Camera Launched Globally
  4. Vivo Y6t Launched With 6,500mAh Battery, Snapdragon 4 Gen 2 SoC
  5. Xiaomi TV S Mini LED 75 (2026) Review
  6. Oppo Pad 5 Pro With 13,380mAh Battery Debuts Alongside Pad Mini: See Prices
  7. Poco M8s 5G Debuts Globally With 7,000mAh Battery: See Price, Features
  8. Oppo F33 Pro 5G Review: The Best Looking Phone Under Rs. 40,000?
  9. OnePlus Ace 6 Ultra's Key Specifications Surface via Geekbench Listing
  10. Oppo Enco Clip 2 With Open-Ear Design, Launched Alongside Oppo Watch X3 Mini
  1. NASA Shuts Down Voyager 1 Instrument to Extend Mission Life in Deep Space
  2. Oppo Enco Clip 2 With Open-Ear Design, Up to 40 Hours Total Battery Life Launched Alongside Oppo Watch X3 Mini
  3. Vivo Y6t Launched With 6,500mAh Battery, Snapdragon 4 Gen 2 SoC: Price, Specifications
  4. OCBC Partners Lion Global Investors and DigiFT to Launch Tokenised Gold Fund With GOLDX Token
  5. Oppo Pad 5 Pro Launched With 13,380mAh Battery, Snapdragon 8 Elite Gen 5 SoC Alongside Oppo Pad Mini: Price, Features
  6. Redmi K90 Max Launched With Dimensity 9500 SoC, 8,550mAh Battery and Active Cooling Fan: Price, Specifications
  7. Oppo Find X9 Ultra Launched With Snapdragon 8 Elite Gen 5 SoC, 200-Megapixel Periscope Camera: Price, Specifications
  8. Oppo Find X9s Pro Launched With 200-Megapixel Cameras, 7,025mAh Battery: Price, Specifications
  9. OnePlus Ace 6 Ultra Geekbench Listing Reveals MediaTek Dimensity 9500 Chip, 16GB RAM
  10. Motorola Edge 70 Pro+ Leaked Renders Hint at Design, Five Colour Options
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.