Ultrabooks to contribute 50 percent of revenue by 2014: HP India

"We expect by end of 2013, 15 per cent of our shipment will be Ultrabook and by 2014 end it should be around 35-40 percent. And, if it touches 40 per cent, it will contribute 50 percent to our revenue," HP India (Consumer Laptops) category head Ashish Gupta said here today.

Currently, laptops comprise about 70 percent of the company's total sales. The key differences between a notebook and an ultrabook are that the latter is much lighter and slicker, with double the battery life and shorter booting up time.

"Obviously, we would like to consolidate our market share. Ultrabooks will comprise 10 percent of our total volumes in the notebook segment in 2012," Gupta said.

Buoyed by new Ultrabook models, HP India is eyeing 21 percent market share in the consumer notebook segment in India by the year-end.

HP, which currently has over 50 models in its notebook portfolio, recently hiked prices by two per cent to three percent due to sharp rupee depreciation against the US dollar.