Google Pixel 4 Series Gets Unorthodox Zoom From AI

The success of the Pixel's camera is instrumental to Google's broader ambitions.

Advertisement
By Vlad Savov, Bloomberg | Updated: 17 October 2019 12:09 IST

Photo Credit: Johannes Eisele/ AFP

Google's latest smartphone demonstrates how artificial intelligence and software can enhance a camera's capabilities, one of the most important selling points of any mobile device.

The Pixel 4, the latest entrant in a phone line defined by its cameras, touts an upgraded ability to zoom in when shooting photos as its biggest upgrade. But the Alphabet company isn't going about it the way that Samsung Electronics, Huawei Technologies, or Apple have done - instead of adding multiple cameras with complicated optics, Google has opted for a single extra lens that relies on AI and processing to fill in the quality gap.

Advertisement

In place of the usual spec barrage, Google prefers to talk about a "software-defined camera," Isaac Reynolds, product manager on the company's Pixel team, said in an interview. The device should be judged by the end-product, he argued, which Google claims is a 3x digital zoom that matches the quality of optical zoom from multi-lens arrays. The Pixel 4 has two lenses with a magnification factor between them that's less than 2x, and the tech that extends that useful range is almost entirely software.

The success of the Pixel's camera is instrumental to Google's broader ambitions: it drives Google Photos adoption, provides more fodder for Google's image libraries, and helps create better experiences with augmented-reality applications -- such as this year's new on-screen walking directions in Google Maps.

Advertisement

Super Res Zoom, a feature Google launched last year, uses the slight hand movements of a photographer when capturing a shot -- usually a hurdle to creating crisp images -- as an advantage in crafting an image that's sharper than it otherwise would be. The camera shoots a burst of quick takes, each one from a slightly different position because of the camera shake, then combines them into a single image. It's an algorithmic trick that lets Google collect more information from imaging hardware, and potentially also a moat against any rivals trying to copy Google -- because others can't just buy the same imaging sensors and replicate the results.

To augment its reliance on AI and machine-learning tasks, Google has designed and added its own Pixel Neural Core chip for the Pixel 4 lineup. It accelerates the machine-learning speed of the device and, again, is intended to differentiate Google's offering from other Android smartphones on the market with a Qualcomm Snapdragon processor at its core.

Advertisement

The other major tool in Google's AI kit is called RAISR, or Rapid and Accurate Image Super Resolution, which trains AI on vast libraries of images so it can more effectively enhance the resolution of images. The system is taught to recognise particular patterns, edges and visual features, so that when it detects them in lower-quality shots, it knows how to improve them. That's key to creating zoom with "a lot smoother quality degradation," as Reynolds put it. With more than a billion Google Photos users, the US company has a massive supply of images to train its software on.

Among the other features that Google offers with the Pixel 4 is the ability to identify the faces of people that a user photographs most often and ensure that they're prioritised when capturing new snapshots -- making sure the camera focuses on them and that their eyes aren't closed, for instance. That use of software technology has defined Google's devices to date and is also evident in the way Facebook, Amazon.com and Apple aim to employ their own AI systems.

Advertisement

© 2019 Bloomberg LP

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Google, Pixel 4, Pixel 4 XL
Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy A18 4G Leak Reveals Design, Price, and Key Specifications
  2. iQOO 16 Could Pack an 8,400mAh Battery, Tipster Claims
  3. Sony WH-1000XM4C Design, Price, Specifications Leaked Ahead of Expected Launch
  4. Reliance Jio 10th Anniversary Offer Adds New Benefits to This Annual Plan
  5. Motorola Edge 70 Neo India Launch Confirmed at IFA 2026
  6. Here's What Apple Could Be Planning to Increase Its Revenue and Margins
  7. These Flagship MediaTek Chipsets Could Power the Oppo Find X10 Series
  1. The Legend of Zelda 40th Anniversary Direct and Nintendo Direct Announced for This Week
  2. Oppo Find X10 Pro Max, Find X10 Appear on Geekbench With MediaTek Dimensity 9000 Series Chipsets
  3. Samsung Galaxy A18 4G Price, Design and Key Specifications Leaked Ahead of Launch
  4. Sony WH-1000XM4C Design, Price, Specifications Leaked Ahead of Expected Launch
  5. Vivo X500 Pro Max With Dimensity 9600 Pro Chip Crosses 4,000 Single-Core Score on Geekbench
  6. iQOO 16 Could Get One of Its Biggest Battery Upgrades Yet, Tipped to Get 8,400mAh Cell
  7. Motorola Edge 70 Neo India Launch Confirmed at IFA 2026; Said to Arrive in ‘Coming Months’
  8. Apple Plans to Make New Changes to App Store to Increase Margins and Recurring Revenue: Report
  9. Reliance Jio 10th Anniversary Offer Adds 120GB Bonus Data and More to Rs. 3,599 Annual Plan: Benefits
  10. IFA 2026: Lenovo Unveiled New IdeaPad, Yoga and ThinkBook Laptops
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.