Apple to Increase Investment in Increasingly Tough China

Advertisement
By Reuters | Updated: 17 August 2016 09:56 IST
Apple Inc will boost its investment in China, one of its most important but increasingly difficult markets, and build its first Asia-Pacific research and development centre in the country, Chief Executive Tim Cook said on Tuesday.

Demand for Apple's phones has plummeted in China, and the government maintains a wary attitude towards foreign technology. This is at least the CEO's second trip to the country in four months.

Apple's new research and development centre will be built by the end of the year, Cook told Vice Premier Zhang Gaoli, one of China's most senior officials, according to the official Chinese state broadcaster.

The pledge comes after the head of China's industry and technology regulator in May told Cook he hoped Apple could deepen its cooperation with the country in research and development and stressed information security.

Advertisement

Apple did not immediately respond to a request for comment.

Advertisement

Sales in Greater China, once touted as Apple's next growth engine, decreased by a third in its most recent quarterly results, after having more than doubled a year earlier.

Not only is a slowdown of the world's second-largest economy stoking concerns, but the company's stores for books and movies also went dark in China earlier this year. Apple has also lost intellectual property battles and faced anti-US sentiment from consumers.

Advertisement

Before Cook's charm offensive in Beijing in May, Apple announced a $1 billion deal with ride-hailing app Didi Chuxing, a move many experts saw as an attempt to curry favour with Beijing.

Other tech firms have in the past pledged investment in China while facing difficulties in the country, including Microsoft Corp and Qualcomm Inc, but often with mixed results.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Airtel-Perplexity Free Offer Now Requires a Card to Continue
  2. iQOO Z11 Turbo Design Teased; Specifications Leaked
  3. Oppo Reno 15 Pro Mini Confirmed to Launch in India Alongside These Models
  4. Xiaomi 17 Ultra to Launch in a 'Starry' Green Shade in China on This Date
  5. OnePlus Pad Go 2 Review
  6. Here's When the Samsung Galaxy S26 Series Could Reach Stores in 2026
  7. Asus VM670KA AiO All-in-One Desktop PC With 27-Inch Display Launched in India
  1. Blue Origin Launches First Wheelchair User to Space and Back
  2. Planet-Eating Stars Offer a Glimpse Into Earth’s Fate as the Sun Nears Its Final Stages
  3. New Ionic Liquid Breaks Stability Barrier for Perovskite Solar Cells
  4. Yann LeCun Sets Up Advanced Machine Intelligence AI Startup After Announcing Departure From Meta
  5. Nayanam Now Available For Streaming Online: What You Need to Know About This Psychological Thriller Online
  6. Kaya-Chan Isn’t Scary OTT Release Details: Know Where to Watch This Anime Horror-Comedy Series Online
  7. Samsung Galaxy S25 Series Gets One UI 8.5 Beta 2 Update in India With New Improvements, Bug Fixes
  8. Oppo Pad Air 5 Display, Battery Upgrades Confirmed Ahead of December 25 Launch in China
  9. OpenAI Upgrades ChatGPT With Adjustable Personality Traits, Response Styles
  10. Huawei Nova 15 Ultra Launched With 6,500mAh Battery, Kirin 9010S Chip, Nova 15 Pro, Nova 15 Tag Along: Price, Features
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.