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Lenovo's Zuk Brand May Not Be Dead After All, Hints Company CEO

Lenovo's Zuk Brand May Not Be Dead After All, Hints Company CEO

By Ketan Pratap | Updated: 4 July 2017 18:38 IST

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Highlights

Lenovo's Zuk brand CEO dropped a hint about new phone
It is likely to launch in next few months
The Zuk Z3 is expected to be unveiled in China first

Lenovo's Zuk brand has been existing for the Chinese company as a separate entity altogether, and Zuk phones have been there targeted at the online market for a few years now. However, the company has faced cannibalisation queries in the past due to similar kind of pricing seen in the Zuk and Lenovo brands.

A new Zuk smartphone has now been tipped to arrive soon after the company CEO dropped a hint. On Weibo, Chang Cheng CEO Zuk brand and former Lenovo VP has indicated that the company may soon release the Zuk Z3. Cheng's Weibo post received a lot of replies asking about the Zuk Z3, and one of the replies from CEO showed affirmative signs that it may be launch after all.

Cheng's Weibo post also revealed an interesting bit that the company will be holding four different events in three months between July and September. Unfortunately, there's no clarity on whether the Zuk CEO's Weibo post was related to the brand or the company (Lenovo). It seems we have to wait until the first device is announced. The Weibo post was first spotted by GizmoChina.

Last year, Lenovo revealed to Gadgets 360 that it was killing the Zuk branding in India due to lack of brand presence in the country. To recall, Lenovo last year launched the Zuk Z2, the second smartphone under its Zuk sub-brand in China. The company, however, ditched the Zuk branding for the Indian market. The phone launched in India as the Lenovo Z2 Plus. The Lenovo Z2 Plus was essentially the same smartphone that was launched in China as the Zuk Z2 last year. Talking to Gadgets 360, Anuj Sharma, Head of Product Marketing, Smartphones, Lenovo MBG India had revealed that time that the Z2 Plus will have the Zuk branding on the box, with the text 'Powered by Zuk' as a hat tip for the Zuk team.

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Further reading: Lenovo, Lenovo Mobiles, Zuk Z3, Lenovo Zuk Z3

Ketan Pratap

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Ketan Pratap is the Editor at Gadgets 360. His primary role - debugging the tech hype, benchmarking the future, and compiling it all into precise news, features or reviews. He has spent over 14 years calling out vaporware and identifying the best tech. He’s your guide for everything from chipsets to smart-home meltdowns. When his own batteries are low, he heads for the hills—literally. He’s someone who prefers a remote mountain pass, appreciating a 12,000-foot view that no VR ...More