Registrations for the next flash sale on Thursday of Micromax's
Yu Yureka on
Amazon India opened at 2pm IST on Friday. There is no word from either company about how many smartphone units will be available in the second flash sale.
Interested readers can register on dedicated Amazon India
page, and those readers who registered for the first flash sale on Tuesday will be automatically 'pre-registered' for the next sale on Thursday,
assures Amazon.
The first flash sale of
Micromax's Yu Yureka on Tuesday was witness to quite some controversy. Apart from site
glitches that prevented users from completing (and in some cases, even initiating) their purchase, reports claim the two companies were
not being honest about how many smartphones were actually made available for the sale, and how many finally ended up being sold.
Other issues also included Amazon displaying a higher price tag of Rs. 12,499 (Rs. 3,500 more than the announced Rs. 8,999 price) for the Yu Yureka to some users at various stages of the ordering process, and in some cases even charging customers the higher amount. The US-based online retailer took to Twitter to
apologise for the incident, saying it would address the issue for impacted customers.
Apart from these issues, the first Yu Yureka flash sale was claimed by Micromax's Yu Televentures to have seen 10,000 smartphone units
going out of stock in 3 seconds. Ahead of the sale, Micromax Co-Founder Rahul Sharma had
said the company had received over 300,000 registrations for the sale - leading the firm to close registrations
early due to this "overwhelming response."
Seeing the underwhelming manner in which the first sale was handled, we can only hope both Amazon and Micromax pull up their socks for the next flash sale, unless they want to face the ire of disappointed potential owners - several of whom have already vowed on social media to buy the
Xiaomi Redmi Note 4G rival instead, claiming that at least Xiaomi's much-criticised flash sale system was better handled.
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