How OPPO Is Leading the Selfie Revolution

In a market where tastes change everyday and new products come up every other week, it is not an easy task to introduce a new brand and make it successful. The Indian mobile market is like a big playground with players waiting to grab any chance they get. So when OPPO entered this market in 2011 what could it do to excite the audiences? What could it have introduced that the market had not already seen? As it turns out, lots.

In 2011, OPPO entered the market focusing primarily on the latest trend that was the Selfie. India was taken over by the selfie obsession and OPPO made useful innovations to take advantage of this situation. Ads showing the first ever rotating camera clearly intrigued everyone, an unique feature which made the mobiles look stylish and youthful. Marketing the camera features was a smart move as the cameras of the mobiles did offer new and exciting features like low-light sensitivity and automatic rotation.

Along with it was the wide lens which made taking group selfies way easier. The OPPO N3 was the first ever mobile phone to have an automatic rotating camera and it certainly caught everyone’s eyeballs once the advertisements with Hrithik Roshan and Sonam Kapoor started showing up on people’s television screens.

The wide lens was also an useful feature which made it easier to take group selfies, something which was becoming more common than a 'regular' picture. Now everyone could have their Oscar selfie sitting at home. The easy to use, creative features made the users want to take more selfies.

Continuing the trend was the OPPO R7, which had a front facing flash, another essential for the selfie lover. The innovations were just too attractive and hard to resist in a market where selfies had become a daily routine. Coupled with features like an Ultra HD mode giving 24-megapixel pictures, OPPO was leading the selfie revolution.

Finally in 2016 the time had come for OPPO to enter the premium market as well it did so in style with the F series. The OPPO F1 is an affordable, stylish phone with a selfie camera better than most of its competitors. Following this was the game changing OPPO F1 plus, a premium phone with a sleek design, uniform texture, and colour scheme and an extraordinary 16-megapixel selfie camera.

While focusing on the selfie as its main weapon, OPPO very smartly and boldly gathered enough attention for people to take notice and now with the F series, OPPO has finally taken the lead over other major brands like Apple and Vivo to have the second largest share in the Indian Market.

What lies ahead? Only time will tell but we surely are excited to find out what it’s going to be.