Now, Dutch Regulator Says Tesla's 'Autopilot' Name a Concern

The Dutch agency that approved electric carmaker Tesla's "Autopilot" driver assistance system for use throughout Europe is concerned the name could be misleading, a spokeswoman said on Monday, after Germany asked the company to stop using the term in advertising.

Therese de Vroomen added, however, she was not sure whether the agency - the Dutch Road Traffic Service (RDW) - would take any action to follow up on its concerns.

(Also see: Tesla on Autopilot and Bus Collide in Germany)

Tesla's "Autopilot" driver assistance system has been the focus of intense scrutiny since a Tesla Model S driver was killed while using the technology in a May 7 collision with a truck in Florida.

Over the weekend Germany's transport ministry said it had asked Tesla to stop using the term "Autopilot" in advertising because it might suggest drivers' attention was not needed.

Tesla said in response to that request that autopilot had been used in the aerospace industry for decades to describe a system operating in conjunction with a human driver, and the company had always made it clear to customers that the system required drivers to pay attention at all times.

In 2015, the RDW approved Tesla's "Autopilot" feature for use throughout Europe. The agency's concerns only relate to the name and not to the system itself.

De Vroomen said there had been discussions within the RDW about whether the name was appropriate, but was unsure whether it would, like Germany, ask Tesla to stop using it.

The Dutch Advertising Code Authority, which oversees standards in the advertising industry, said it had not received any complaints about Tesla's use of the name "Autopilot".

Germany's KBA road transport authority has told Tesla owners that the "Autopilot" function does not mean the vehicle can be operated without the driver's constant attention.

(Also see: Tesla Says It's Improving Autopilot by Boosting Radar)

German consumer protection agency vzbv said on Monday however that the "Autopilot" system should not be on the roads.

"A letter to Tesla drivers urging them not to use the Autopilot is not sufficient. That shifts to consumers the responsibility for a failure that happened in the approval," the vzbv said in an e-mailed statement.

© Thomson Reuters 2016