Reach Allure

  • Reach
  • 1,743 User Ratings
  • Last Updated: 15th January 2026
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Key Specs
  • Display 5.50-inch (540x960)
  • Processor MediaTek MT6580
  • Front Camera 5MP
  • Rear Camera 10MP
  • RAM 1GB
  • Storage 8GB
  • Battery Capacity 2600mAh
  • OS Android 5.1
Market Status Released
Release Date April 2016

Reach Allure Review

By Roydon Cerejo (Jun 16, 2016)
  • Good
  • Display has decent brightness
  • Full-HD video recording and playback
  • Bad
  • Poor build quality
  • Sub-par camera and battery life
  • No 4G
  • Not much value

Selling smartphones under your own label has never been easier, and these days, pretty much anyone with some capital can potentially get their foot in the business. The smartphone market (both online and offline) is full of brands that you've probably never heard of; selling low-cost smartphones for those with very tight budgets. The reason we keep seeing new companies crop up is that there is a market for such phones, which often goes unaddressed.

Reach Allure Summary

The Reach Allure is a budget smartphone that runs on Android Lollipop 5.1 with a custom launcher. The aesthetics of the phone resemble Apple’s iPhone, which we figure was done intentionally in order to grab eyeballs. However, it’s only similar in looks as the build quality is quite disappointing. The display is large and bright but the touch response is not great, which makes it tricky to use at times. The quad-core MediaTek SoC manages games and apps well but the limited amount of RAM holds the phone back. The 10-megapixel rear camera manages just about passable photos provided you’re absolutely still when shooting. Even slight motion results in a blurry shot due to the very slow autofocus system and plenty of shutter lag. Battery life is also not great. In the end, the Reach Allure is comparable to the InFocus Bingo 10, and is worth buying only if you absolutely cannot spend any more money on a smartphone.

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Reach Allure Price in India

Reach Allure Full Specifications

General
Brand Reach
Model Allure
Price in India ₹2,999
Release date April 2016
Form factor Bar
Dimensions (mm) 157.50 x 78.30 x 7.90
Weight (g) 169.20
Battery capacity (mAh) 2600
Removable battery Yes
Colours Silver, Pink, Golden, Grey
SAR value 0.25
Display
Screen size (inches) 5.50
Touchscreen Yes
Resolution 540x960 pixels
Hardware
Processor 1.3GHz quad-core
Processor make MediaTek MT6580
RAM 1GB
Internal storage 8GB
Expandable storage Yes
Expandable storage type microSD
Expandable storage up to (GB) 32
Camera
Rear camera 10-megapixel
Rear flash Yes
Front camera 5-megapixel
Front flash No
Software
Operating system Android 5.1
Connectivity
Wi-Fi Yes
Wi-Fi standards supported 802.11 b/g/n
GPS Yes
Bluetooth Yes, v 4.00
NFC No
Infrared No
USB OTG No
Headphones 3.5mm
FM Yes
Number of SIMs 2
Wi-Fi Direct No
Mobile High-Definition Link (MHL) No
SIM 1
SIM Type Micro-SIM
GSM/CDMA GSM
3G Yes
4G/ LTE No
Supports 4G in India (Band 40) No
SIM 2
SIM Type Micro-SIM
GSM/CDMA GSM
3G Yes
4G/ LTE No
Supports 4G in India (Band 40) No
Sensors
Compass/ Magnetometer No
Proximity sensor Yes
Accelerometer Yes
Ambient light sensor Yes
Gyroscope No
Barometer No
Temperature sensor No
! Error or missing information? Please let us know
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Reach Allure User Review and Ratings

4.0 1,743 ratings &
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