Social media sites seem to be too feminine.
A new study has found that women make up 58 per cent of all users logging on to popular networking websites like Facebook and Twitter.
Researchers at the Pew Research Center found that the number of people joining social networking sites have doubled from 2008 to 2010 to 850 million, but the number of male users plummeted three per cent during that time period. This has prompted social networks to figure out a way to to lure more men to update their happenings and post pictures online, the 'Daily Mail' reported.
Keith Hampton, the lead author, said that he believed that men were inherently less likely to use social media as a form of expression. So a specific type of website, whether geared toward men or just a general audience, wouldn't make much of a difference in motivating men to interact online.
"Women historically are the the networkers in relationships," he was quoted as saying by the 'Christian Science Monitor'. Hampton said it will take a lot more than designing a male-friendly site to keep men coming back and interacting. He said: "Larger social forces that have nothing to do with the site's interface explain better why men are less engaged on social media."