Bose SoundTrue Ultra In-Ear Headphones Launched at Rs. 11,138

American audio products manufacturer Bose has announced the launch of its latest product, the SoundTrue Ultra in-ear headphones. This is the first Bose product to feature a noise isolating in-ear design. The earphones are available now in two colours: charcoal and frost.

"We're known for our active noise cancellation, but the SoundTrue Ultra headphones reduce noise passively," said Bernice Cramer, general manager of Bose Wireless Headphones. "Noise-isolating headphones have typically come with all kinds of trade-offs. They've required you to push an earbud deep in your ear, and that compromises how your music sounds and how you feel when they're on. So, we designed something better. SoundTrue Ultra headphones reduce noise through a soft, proprietary seal and sound great. And they're so secure, you won't worry about them falling out, and you won't want to take them out, either."

The improved isolation is thanks to Bose's new StayHear Ultra ear tips, which sees its debut with the SoundTrue Ultra in-ear headphones. Although similar in shape and size to Bose's previous winged tips, the new StayHear Ultra tips rely not only on a good fit, but also rest on the outside of the ear canal for an effective acoustic seal. It's also designed to be a secure fit that does not require constant adjustment.

Bose has also addressed the cable noise issues that in-ear headphones are prone to, with the use of a T-shaped cable splitter which is less likely to come in contact with the body during movement, according to the company. The in-line remote and microphone are compatible with select Apple devices and most Android products.

Bose also announced the new SoundTrue around-ear headphones II and SoundSport in-ear headphones. The former now features a slimmer profile with two new colour options: navy blue and charcoal black. The latter is designed for exercise, with secure-fit StayHear tips and water-resistant features.

The new SoundTrue Ultra in-ear headphones are available for Rs. 11,138. The new SoundTrue around-ear headphones II are available for Rs. 14,513, and SoundSport in-ear headphones are available from Rs. 7,763 to Rs. 10,013. All of the above are available now through Bose retail stores and authorised resellers.