Microsoft and rivals Sony Corp and Nintendo Co Ltd have broadened the scope of games consoles by giving users the ability to play games whilst watching television, listening to music or communicating via video phone.
Microsoft's Xbox One console, unveiled in May, will be released in tandem with a Spielberg-produced television series based on the Halo game series.
(Also see: Microsoft unveils Xbox One gaming console with live TV and sports integration)
"We are very close" to announcing similar projects before year-end, said Microsoft Studios Vice President Phil Spencer in an interview in Tokyo on Wednesday.
There will also be Xbox One-exclusive television content unrelated to games, "but I do think there will be a certain level of interactivity to what we do."
Spencer called new television projects as "Nancy projects," in reference to former CBS Television Studios President Nancy Tellem whom Microsoft hired a year ago as head of entertainment and digital media.
Microsoft's foray into television could prompt third-party game developers to provide similar content, Spencer said, who will attend the Tokyo Game Show beginning Thursday.
The Xbox One replaces the Xbox 360 released eight years earlier and will go on sale in US and 12 other countries in November for $499. It will clash with Sony's Playstation 4 which at $100 less will go on sale a week earlier in the U.S. and week later in Europe. Nintendo released its latest offering, the Wii U, last year.
(Also see: PS4 priced $100 cheaper than Xbox One)
Sony in August said it had received 1 million preorders for PS4. Spencer declined to say how many preorders Microsoft has for the Xbox One, saying only that pre-launch demand has exceeded both that of the first Xbox and the Xbox 360.
Gamers in Japan will have to wait longer for both the Xbox One and Playstation 4.
Sony plans to release the Playstation 4 in Japan on Feb 22. Microsoft so far is saying some time next year as it completes work on a Japanese operating system.
© Thomson Reuters 2013
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.