Pebble Time Round Is Company's First Circular Smartwatch

Pebble has introduced its first circular smartwatch, the Pebble Time Round. Priced at $249 (approximately Rs. 16,450) onwards, the smartwatch can now be reserved via the company's official website.

The company has announced that the Pebble Time Round will start shipping in early November. It will be available via retail in US and Canada around the same time.Pebble Time Round will ship worldwide via Best Buy, Target, and Amazon. Availability in the UK market starts later this year followed by EU which will receive the Time Round smartwatch in early 2016.

The smartwatch maker claims that the Pebble Time Round at 7.5mm thin and 28 grams weight is the "thinnest and lightest smartwatch in the world". The smartwatch will be available in a variety of band sizes and designs, as well as watch finishes. The band options include 20mm and 14mm while consumers can also pick a finish including Black, Silver, or a special-edition Rose Gold which will be exclusive to the 14mm band size. Pebble also announced that quick-change bands in genuine leather alongside metal band options will be available later this year.

The company claims "days-long battery life" for the Pebble Time Round and it features minutes-quick charging which is said to offer a day's worth of use in just 15 minutes. The smartwatch will also come with splash resistance.

Pebble is offering exclusive discounts for people who backed a Pebble Time Steel smartwatch in Kickstarter campaign. For Pebble Time Steel users, the company is offering the Round at a discount of $50.

Talking to Mashable, Pebble co-founder and CEO Eric Migicovsky explained how market has changed since the Apple Watch launch. "There is no beating around the bush, Apple has had a major impact on the smartwatch market. I think it's both good and bad for us, but good because there's an immense amount of attention on this space and our sales have actually seen an uptick since the Apple Watch launched," said Migicovsky.

"One of the things I realised when we were coming up with the original Pebble, Pebble Time, Pebble Time Steel, is that there are different wrists out there. Different shapes and different sizes. As we came up with some these options, we still felt like we hadn't hit all the wrists - we knew there were some wrists that were just not within our reach - physically," he added.

Pebble Time smartwatch with e-paper display went up for pre-orders in June at $199.99.