Reliance highlighted the growth of its media ecosystem involving JioStar, Jio Studios, Network18, and JioHotstar.
The features aim to transform how users discover, consume, and interact with content
Photo Credit: RIL
Reliance Industries Limited (RIL) announced several AI-powered initiatives for its media and entertainment business at the 49th Annual General Meeting (AGM) on Friday. The company outlined new features for JioHotstar, including JioStar GenAI Media Studio (JAMS), which is designed to streamline the content creation process. AI Snapshot, Content Commerce, and Multiview were also announced, with the aim of transforming how users discover, consume, and interact with content. During the annual meeting, RIL also highlighted the growth of its media ecosystem involving JioStar, Jio Studios, Network18, and JioHotstar.
Speaking at the AGM, Reliance Jio Infocomm Limited (RJIL) Chairman Akash Ambani revealed JioStar GenAI Media Studio (JAMS). As per the company, it is an AI-native content production platform that aims to streamline the content creation process by empowering creators with AI tools to develop content for Indian and global audiences.
JAMS is claimed to cover every aspect of content creation, from ideation and storytelling to image generation, audio creation, video production, and finally, content workflows.
Reliance also announced a new feature for JioHotstar called AI Snapshot. It is a personalised content feature that can automatically generate customised recaps by stitching together key moments from content, forming a personalised narrative. Describing it as a “personal story engine”, the company said it will enable users to catch up on missed content without having to watch an entire programme.
Another key JioHotstar announcement is Content Commerce. It is described as a marketplace that is directly integrated into the entertainment experience. As the name suggests, the feature allows users to shop while watching content on JioHotstar without leaving the app. Reliance said that this initiative builds upon earlier experiments like Swiggy integration during the IPL season, which enabled viewers to order food while simultaneously watching the live stream.
Multiview was also announced at the RIL AGM 2026. With this feature, users can watch multiple content feeds across categories like sports, entertainment and news, simultaneously on a single screen in a side-by-side view, without having to switch between streams.
Reliance also highlighted the scale of its media business during the AGM. The company said JioHotstar averaged 451 million monthly active users during the year, while it is also claimed to have become the first Indian paid OTT platform to cross one billion downloads.
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.