Latest Microsoft Ads Hint at Plans to Ditch 'Windows Phone' Brand

Microsoft in two of its new Windows advertisements appears to have provided more evidence of its plans to ditch the Windows Phone brand ahead of its move towards the unifying 'Threshold' Windows 9 update. The firm might unveil Windows 9 at its September 30 event.

The first advertisement, titled '12 Windows Apps Behind the Strings', shows the two founders of Bohemian Guitars, Adam and Shaun Lee, using Lumia handsets and Surface tablets for business in their day-to-day lives to access social media and other services, showcasing the use of numerous app across the Surface tablet an Lumia handset. At the end of the ad, the 12 featured app icons are shown followed by a 'Windows' logo, instead of 'Windows Phone'.

The second advertisement titled '10 Apps For Chasing Storms' shows Scott Hammel again using the Surface tablet and Lumia handset to track storms and view other weather related information. The ad even shows Hammel mentioning 'Windows Phone' while using an app that shows the weather radar data. However, the same 'Windows' branding is seen at the end of the video.

Of course, Microsoft started accepting Universal Windows apps for PCs, phones and tablets back in April, essentially allowing developers to create very similar apps in a single framework for both Windows Phone and Modern Windows platforms.

While Microsoft is yet to officially announce the unification of its both Windows and Windows Phone platforms as a part of its upcoming 'Threshold' Windows 9 update, the advertisement videos do fall in-line with a purported internal document leaked earlier this month that hinted at Microsoft's plans to drop the 'Phone' from the Windows Phone name and logo. The document also hinted that the Redmond giant might ditch the Nokia branding from its upcoming Lumia devices, leaving Lumia as the only brand name for its upcoming smartphones.

Last week's report also added to the ongoing rumours by showing purported product images of an upcoming Windows Phone device called GoFone GF47W, flaunting a 'Windows' logo with the symbol on its back panel instead of 'Windows Phone'.