Netflix first announced its plans to add a vertical video feed to its mobile app earlier this month.
Netflix mobile app allows users to share Clips with others
Netflix started rolling out major design changes for its smart TV app in May last year to optimise the navigation experience for users across the globe. Earlier this month, during the company's first-quarter financial results, the online streaming service announced that it is planning a similar update for its mobile app. Now, the tech firm has announced that it has begun rolling out the same, bringing various new features and design tweaks, including a new vertical content discovery “experience” called ‘Clips'. The new functionality is claimed to help users catch glimpses of movies and shows before they start watching them, giving them an idea of what they are getting into.
In a blog post on Thursday, the online streaming service announced that it released a new update for the Netflix mobile app, introducing new features and design changes to the platform on small screens. The latest update is currently being rolled out in India, the US, the UK, Australia, Canada, Malaysia, Pakistan, the Philippines, and South Africa. However, the tech firm plans to release its latest update to the rest of the world in the coming months.
Among the latest features, the highlight is the Netflix mobile app's new “vertical discovery experience”. Dubbed Clips, the functionality brings a new vertical video feed to the online streaming platform, allowing users to watch clips from different shows and movies before they start watching them. This also lets viewers make an informed decision, as the trailers and text descriptions might not give the exact idea about the content.
The new feature is similar to Instagram's Reels and YouTube Shorts. Netflix said, “You'll see short clips from series, films, and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.” While scrolling through Clips on the Netflix mobile app, users will be able to add the shows to the ‘My List' section, so that they can remember to watch that particular show or movie at a convenient time.
Similarly, the updated Netflix mobile app will let users share the links to Clips with other users via different social media platforms, including WhatsApp and Instagram. On top of this, users can also post the Clips on their Instagram Stories directly from the Netflix mobile app. Lastly, they can jump straight to the watch page of the content they have discovered by tapping on its thumbnail in the bottom right corner.
In terms of the design changes, the Clips section has been added to the bottom menu of the Netflix mobile app. Meanwhile, the top navigation menu now sports a new design, which appears to be inspired by Apple's Liquid Glass design, showing the Shows, Movies, New & Hot, and Categories tabs. The company said, “The new design puts what you care about front and center, with streamlined navigation and a visual, vertical discovery experience that feels right at home on your phone.”
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Netflix Mobile App Gets New ‘Clips’ Feed to Show Users Vertical Videos Amid a Major Design Overhaul