iPhone 17

The tyranny of choice is a logic-based concept that suggests having options allows people to select precisely what makes them happiest. However, studies show that the paradox of abundant choice often leads to misery, causing decision paralysis and potentially reducing consumer satisfaction. Apple's annual iPhone launch has historically been a significant contributor to this fatigue in the world of technology, with four models that felt subtly differentiated. However, things have fundamentally shifted with the iPhone 17 series, and Apple finally looks to have mastered the art of segmentation. There's now an iPhone for everyone, yet only one seems the most sensible choice for the many. And surprisingly, it is neither the high-end Pro models nor the new iPhone Air.