Amazon unveiled a membership-only private sales site on Tuesday called Myhabit.com offering designer and boutique brands.
The Seattle, Washington-based online retail giant said Myhabit.com will offer up to 60 percent off list prices on selected fashion products, such as designer clothing through daily events.
"Myhabit gives fashion customers an elegant and easy-to-use online destination for private sale shopping," Maria Renz, president of Myhabit, said in a statement.
Amazon said Myhabit will offer brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang and feature women's, men's and children's departments.