Apple is all set to unveil multiple products at its 'Awe Dropping' event, where we expect new iPhone 17 series, AirPods Pro 3, and Apple Watch models.
Apple's 2025 annual hardware launch event in dubbed 'Awe Dropping'
Apple's highly anticipated hardware launch event is set to take place today at Apple Park in California. Dubbed ‘Awe Dropping', it is where the Cupertino-based tech giant will finally unveil the iPhone 17 series, including an all-new model called iPhone 17 Air. All models in the lineup will feature the Liquid Glass UI that was first showcased at WWDC 2025 in June. However, that is just the tip of the iceberg, as several more product showcases could be on the cards. Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and AirPods Pro (3rd Generation) are expected to be announced as well.
Apple's ‘Awe Dropping' event is set to take place today at the Steve Jobs Theatre in Apple Park, Cupertino (California). It begins with a keynote address at 10 am PT, or 10:30 pm IST, for those in India.
Viewers can watch Apple event 2025 live on Apple's website and its YouTube channel. It will also be livestreamed on the Apple TV app, available on Apple and Android devices. You can read all about the Apple Event 2025 Live Updates here.
Apple iPhone 17 Launch Live: The main highlight of Apple's ‘Awe Dropping' event is expected to be the iPhone 17 series. Similar to yesteryears, four models are likely to be announced — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the iPhone 17 Air. The Air is a new model which replaces last year's iPhone 16 Plus in the latest lineup.
For the iPhone 17 series, Apple is also rumoured to introduce several new accessories. These include new TechWoven cases and a Crossbody Strap.
Apart from this, a refresh for the entire Apple Watch lineup is said to be on the cards. The tech giant is reportedly set to announce the Watch Series 11, Watch Ultra 3, and Watch SE 3, all of which are powered by new S11 chips.
Lastly, the AirPods Pro (3rd Generation) could finally be introduced, nearly three years after the second-generation model was launched.
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