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Apple Event 2025 LIVE: iPhone 17 Pro Price Hike Expected, New AirPods Pro 3 Could Debut

Apple is expected to launch four iPhone 17 series models, three Apple Watch models, and the next-gen AirPods Pro 3 at its 'Awe Dropping' event tonight.

Written by David Delima, Shaurya Tomer | Updated: 9 September 2025 16:04 IST
Apple Event 2025 LIVE: iPhone 17 Pro Price Hike Expected, New AirPods Pro 3 Could Debut
Highlights
  • Apple could launch the iPhone 17 series at its 'Awe Dropping' event
  • The company could also announce the release dates for macOS 26, iOS 26
  • Apple is expected to unveil a new, thin iPhone 17 Air model this year
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iPhone 17 Launch LIVE: Apple Could Hike the Price of the iPhone 17 Pro ModelCustomers might end up paying the same price for the iPhone 17 and iPhone 17 Pro Max as their predecessors, but the cost of the iPhone 17 Pro model is expected to be higher than the iPhone 16 Pro model, according to recent reports. It’s currently unclear whether Apple’s anticipated price hike will also be accompanied by an upgrade to the base storage configuration, which starts at 128GB on the iPhone 16 Pro.Read on to find out the anticipated pricing of the iPhone 17 Pro before the launch event

2025-09-09T16:08:08+0530

Apple Event 2025 LIVE: iPhone 17 Series Could Outsell iPhone 16 Models According to analysts at a market intelligence firm, shipments of the iPhone 17 models are expected to increase by 3.5 percent compared to the iPhone 16 series. While the overall demand may be tempered due to global economic conditions and potentially higher prices, the top-end iPhone 17 Pro and iPhone 17 Pro Max are expected to drive sales once again. The demand for the iPhone 17 lineup is likely to driven by the Pro models, featuring a new design, performance enhancements, improved thermal management, and enhanced imaging capabilities.  Read on for more information about the expected iPhone 17 sales.

2025-09-09T15:29:40+0530

iPhone 17 Launch LIVE: When Will Apple Release iOS 26 and macOS 26?Apple rolled out developer and public beta versions of iOS 26, macOS Tahoe (macOS 26), iPadOS 26, tvOS 26, visionOS 26, and watchOS 26 after unveiling a new Liquid Glass design at WWDC 2025. These operating system updates will roll out to eligible devices in the coming days, while the iPhone 17 series and new Apple Watch models will ship with them out-of-the-box.Here are all the changes Apple introduced with iOS 26 beta 9 earlier this month

2025-09-09T14:30:59+0530

Apple Event 2025 LIVE: Biggest Leaks Around iPhone 17, New Apple Watch Models, and More During this year's event, we expect the tech giant to introduce the iPhone 17 series, Apple Watch Series 11, and AirPods Pro 3. However, that is just the tip of the iceberg, and more showcases could be on the cards. While details officially remain under wraps, the rumour mill has been churning out leaks rapidly in recent weeks. Read on to know about the upcoming Apple products ahead of today's Apple ‘Awe Dropping' event.

2025-09-09T13:50:58+0530

iPhone 17 Launch LIVE: Five Major iPhone 17 Pro Hardware UpgradesThe iPhone 17 Pro and iPhone 17 Pro Max will be the most expensive phones to be announced at Apple’s upcoming launch event, if the company’s previous models are any indication. These handsets are expected to come with powerful new upgrades, including a new upgraded telephoto camera with up to 8x optical zoom. The iPhone 17 Pro Max might also feature the biggest battery on an iPhone to date.Read on for more details about the anticipated iPhone 17 Pro hardware improvements

2025-09-09T13:30:40+0530

Apple Event 2025 LIVE: Telephoto Camera Upgrade on iPhone 17 Pro Models A recent rumour coming out of South Korea indicates that the Pro models in Apple's iPhone 17 lineup will feature up to 8X optical zoom, a big upgrade compared to the 5X sensor on the current models. It is expected to get bumped up to 48 megapixels, making the iPhone 17 Pro and iPhone 17 Pro Max the first iPhone models to feature triple 48-megapixel sensors. Here's all about the camera upgrades on the iPhone 17 Pro models

2025-09-09T13:04:10+0530

Apple Event 2025 LIVE: AirTag 2, Apple HomePod Mini 2 Unlikely to Debut at ‘Awe Dropping’ Launch EventWhile Apple is expected to launch four new iPhone 17 models, as well as new Apple Watch and a new AirPods Pro models at the ‘Awe Dropping’ hardware launch event, reports suggest that we won’t see a new AirTag or a HomePod smart speaker at the event. However, nothing is certain until Apple CEO Tim Cook takes the stage at the event, so we’ll only know for sure when the livestream begins tonight.Find out more about which devices might not be introduced at Apple’s launch event

2025-09-09T12:33:07+0530

iPhone 17 Launch LIVE: How Did iPhone 17’s Cases Leak? Days before launch, several iPhone 17 cases were leaked online, while many of them were also showcased at IFA 2025 in Berlin. But how did this happen? According to reports, the information is passed across the supply chain via special intelligence networks. Case makers reportedly receive tips on the specifications from either sources within the factory or from the company's accessory partners. By receiving this information, case makers are then able to manufacture precise cases for the device and market them ahead of the launch. You can read more about this here

2025-09-09T12:01:28+0530

Apple Event 2025 LIVE: A New AirPods Pro 3 Model Could Debut TodayThe AirPods Pro 2 were launched by Apple in 2022, and the company is finally expected to launch a new model at the ‘Awe Dropping’ launch event today. The current TWS headset was updated with a USB Type-C port in 2023, but its successor is tipped to arrive with more hardware improvements, including a new chip, better battery life and active noise cancellation (ANC) performance. Find out more about the upcoming AirPods Pro 3 before Apple's launch event

2025-09-09T11:36:50+0530

Apple Event 2025 LIVE: How Much Could iPhone 17 Cost? According to reports, the base iPhone 17 is expected to debut at the same launch price as the iPhone 16. This means that pricing will start at $799 (roughly Rs. 67,100). It is expected to be launched in India at Rs. 79,990 for the base variant with 128GB storage.  The iPhone 17 is likely to be introduced in six colourways --- Black, Green, Light Blue, Purple, Steel Gray, and White.

2025-09-09T11:11:59+0530

Apple Event 2025 LIVE: Everything We Know About the iPhone 17 So FarApple’s event starts in less than 12 hours, so we’re waiting to see what the company has in store for us today. This year, the company is expected to launch a new iPhone 17 model that brings a long-awaited upgrade — a 120Hz OLED screen. Apple could also equip this smartphone with a new A19 chip, which offers better performance than last year’s model. From price to features, here's everything we know about the upcoming iPhone 17

2025-09-09T10:50:11+0530

Apple Event 2025 LIVE: All iPhone 17 Rumours in One Place Alongside the regular iPhone 17, Apple is likely to introduce he iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The upcoming iPhone 17 and iPhone 17 Air are expected to be powered by Apple's new A19 chip, while the iPhone 17 Pro and iPhone 17 Pro Max could feature the more advanced A19 Pro chipset. Here's a quick roundup of all the major leaks about the iPhone 17 family so far

2025-09-09T09:27:50+0530

Apple Event 2025 LIVE: How to Watch Livestream The iPhone 17 launch event, dubbed 'Awe Dropping, will be livestreamed on Apple's website and its YouTube channel. You can also catch the developments live on the Apple TV app, which is available on Apple and Android devices, including smartphones, tablets, and smart TVs. Alternatively, you can also watch it via the video player embedded below.

2025-09-09T09:05:35+0530

Apple Event 2025 LIVE: When and Where Does the iPhone 17 Launch Take Place? The iPhone 17 launch event will begin with a keynote address at 10am PT, or 10:30pm IST for viewers in India. Similar to other iPhone launch events of the past, the ‘Awe Dropping' event will take place at the Steve Jobs Theatre in Apple Park, Cupertino (California).

2025-09-09T08:40:10+0530

 

Apple Event 2025 LIVE 2025: Apple's next hardware launch is just around the corner, and the company's next generation smartphones, truly wireless stereo (TWS) headsets, and smartwatches are expected to break cover at its 'Awe Dropping' event. This year, Apple is expected to unveil the iPhone 17 series, as well as the AirPods Pro 3 and three new Apple Watch models. We're also expecting to hear about the release dates for Apple's next versions of its operating systems, including iOS 26 and macOS Tahoe. The company typically streams all of its launch events via its YouTube channel and website, and you can tune in when it begins tonight.

The rumoured iPhone 17 Air is the most noteworthy device expected to arrive at Apple's 'Awe Dropping' launch event 2025. As Apple's slimmest smartphone to date, it is said to measure only 5.5mm thick, and it has a single 48-megapixel rear camera. The company isn't expected to launch a iPhone 17 Plus model this year, which means that the iPhone 16 Plus is likely to be the last non-Pro model with a large display — at least until next year.

Apple is also expected to launch its third-generation premium TWS headset, the AirPods Pro 3, at the hardware launch event. The Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 are all tipped to debut one, two, and three years after their predecessors were launched, respectively.

We can also expect Apple to announce when it plans to roll out iOS 26, macOS 26 (macOS Tahoe), iPadOS 26, watchOS 26, tvOS 26, and visionOS 26 to eligible devices. These operating systems have been available to beta testers for several months, and they're expected to make their way to the public a week after the launch event.

You can keep track of every announcement Apple makes during its launch event by staying tuned to this page, where we'll keep posting the latest updates about Apple's new devices. You can also follow Gadgets 360's accounts on Instagram, WhatsApp, X, and YouTube where we'll post additional information during and after Apple's 'Awe Dropping' launch event.

iPhone 16 Pro Max

iPhone 16 Pro Max

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Massive screen size
  • Brilliant display
  • Performance beast
  • Camera Control is a boon
  • Fantastic battery life
  • Bad
  • Big phone for one-hand use
  • Expensive
  • No Apple Intelligence at launch
  • Slow-wired charging support
Read detailed Apple iPhone 16 Pro Max review
Display 6.90-inch
Processor Apple A18 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 48-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 18
Resolution 1320x2868 pixels
iPhone 16 Plus

iPhone 16 Plus

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Stunning display
  • Solid build quality and lovely colour options
  • Battery life is bonkers on this one
  • Excellent for gaming and performance (in general)
  • Improved cameras
  • Bad
  • Still offers a 60Hz refresh rate and misses out on AOD (always-on display)
  • No fast charging
  • Comes with USB 2
  • No Apple Intelligence features out of the box
Read detailed Apple iPhone 16 Plus review
Display 6.70-inch
Processor Apple A18
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB
OS iOS 18
Resolution 1290x2796 pixels
Comments

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Further reading: Apple Event, iPhone 17 Series, Apple Watch Series 11, AirPods Pro 3, Apple Watch Ultra 3, Apple Watch SE 3, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, iOS 26, Apple Intelligence, Apple
David Delima
David Delima
As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More
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