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Apple Event Highlights: Apple iPhone 17, iPhone Air, Pro, Pro Max, Watch Series 11, Watch Ultra 3 and AirPods Pro 3 Launched

Apple Event Highlights: Apple iPhone 17, iPhone Air, Pro, Pro Max, Watch Series 11, Watch Ultra 3 and AirPods Pro 3 Launched

Apple launched four iPhone 17 series models, three Apple Watch models, and the next-gen AirPods Pro 3 at its 'Awe Dropping' event.

Written by David Delima, Shaurya Tomer | Updated: 10 September 2025 00:50 IST

Apple Event Highlights: Apple iPhone 17, iPhone Air, Pro, Pro Max, Watch Series 11, Watch Ultra 3 and AirPods Pro 3 Launched

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Highlights

Apple could launch the iPhone 17 series at its 'Awe Dropping' event
The company could also announce the release dates for macOS 26, iOS 26
Apple is expected to unveil a new, thin iPhone 17 Air model this year

iPhone 17 Launch LIVE: iPhone 17 Series Price in India Announced as Apple Launch Event Ends Pricing for the iPhone 17 in India starts at Rs. 82,900, while the iPhone Air begins at Rs. 1,19,900. That's a considerable jump over last year's iPhone 16 Plus, which started at Rs. 99,999 for the base model. The iPhone 17 Pro and iPhone 17 Pro Max are priced at Rs. 1,34,990 and Rs. 1,49,900, respectively, and both these models now come with 256GB of built-in storage.

2025-09-09T23:46:15+0530

iPhone 17 Launch LIVE: iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max Pricing Announced Apple's new iPhone 17 is priced at $799 for the base model with 128GB of storage, while the iPhone Air starts at $899. The iPhone 17 Pro and iPhone 17 Pro start at $1,099 and $1,199, respectively. Pre-orders start on Friday, and they will be available starting September 19.

2025-09-09T23:42:01+0530

iPhone 17 Launch LIVE: iPhone 17 Pro and iPhone 17 Pro Max Features Overview Here's a quick look at all the features of the new iPhone 17 Pro and iPhone 17 Pro Max, which bring camera and performance upgrades over last years iPhone 16 Pro models.

2025-09-09T23:40:47+0530

iPhone 17 Launch LIVE: iPhone 17 Pro, iPhone 17 Pro Max Launched With Triple 48-Megapixel Fusion Cameras All the three rear cameras on the iPhone 17 Pro and iPhone 17 Pro Max are 48-megapixel Fusion sensors. The tetraprism telephoto camera now supports up to 8x optical zoom and up to 40x hybrid zoom. It offers better portrait photos, improved zoom, better macro photos. The handsets are also equipped with am 18-megapixel selfie camera with Center Stage support.

2025-09-09T23:35:59+0530

iPhone 17 Launch LIVE: iPhone 17 Pro Launched With A19 Pro Chip, Vapour Chamber Cooling Launched The new flagship models are here, and the iPhone 17 Pro is the first flagship smartphone from the company to feature a vapour chamber cooling system. It is expected to offer higher sustained performance during more demanding workloads. This also means that the iPhone 17 Pro is now equipped with an aluminium frame instead of the titanium one that was introduced on the iPhone 15 Pro and iPhone 16 Pro.

2025-09-09T23:29:50+0530

iPhone 17 Launch LIVE: iPhone Air Features at a Glance

2025-09-09T23:25:13+0530

iPhone 17 Launch LIVE: Apple Air is eSIM Only, to Make Room for Bigger Battery Apple says the iPhone Air is an eSIM only phone to maximise space for the battery. The company says it can deliver all day battery life but didn't offer any specifics. It will come with new accessories, including a slim MagSafe battery pack, which can offer up to 40 hours of battery life with the handset.

2025-09-09T23:24:10+0530

iPhone 17 Launch LIVE: iPhone Air Has a 48-Megapixel Fusion Camera With 2x Telephoto The iPhone Air only has a single 48-megapixel rear camera, but Apple says that it supports 2x telephoto photos (using an in-sensor crop) at 12-megapixel. It also has the same Centre Stage feature as the standard iPhone 17 model.

2025-09-09T23:22:01+0530

iPhone 17 Launch LIVE: Apple N1 Networking Chip, C1X Modem Debut on the iPhone Air Apple's new N1 networking chip and its second gen C1X modem are making their debut on the iPhone Air. Apple says the N1 chip supports Wi-Fi 7, Bluetooth 6, and Thread protocols, and the C1X modem offers better performance and improved connectivity.

2025-09-09T23:19:46+0530

iPhone 17 Launch LIVE: iPhone Air Comes in Four Colour Options The iPhone Air is equipped with Apple's new A19 Pro chip, and the company says it is the fastest chip in a smartphone. With the Snapdragon 8 Elite 2 (or Snapdragon 8 Elite Gen 5) expected later this month, we'll have to see how long this remains true.

2025-09-09T23:17:31+0530

iPhone 17 Launch LIVE: iPhone Air Launched With Durable Design, Extremely Slim 5.6mm Profile Here's Apple's slimmest iPhone to date, and the company says it is only 5.6mm thick. Apple says the iPhone Air has a 6.5-inch display with 120Hz ProMotion and up to 3,000nits peak brightness. It also features Ceramic Shield on the front and back of the device. It is only equipped with one single rear camera.

2025-09-09T23:15:10+0530

iPhone 17 Launch LIVE: iPhone 17 Features at a Glance This is a pretty big update for the iPhone 17, and the biggest updates are coming to the display and the camera. Stay tuned for our coverage of the handset on Gadgets 360.

2025-09-09T23:12:38+0530

iPhone 17 Launch LIVE: iPhone 17's Selfie Camera Now Offers Support for Centre Stage

2025-09-09T23:10:27+0530

iPhone 17 Launch LIVE: iPhone 17 Equipped With 2x Telephoto Camera, Delivers Better Battery Life The iPhone 17 offers support for faster charging, and Apple says it is equipped with a 12-megapixel optical quality telephoto camera, and a 48-megapixel primary Fusion camera. Apple says the iPhone 17 offers 8 more hours of video playback life on a single charge, along with faster charging.

2025-09-09T23:09:13+0530

iPhone 17 Launch LIVE: iPhone 17 With 120Hz ProMotion Displays, Always-On Support Launched The new iPhone 17 is equipped with a ProMotion display with a refresh rate that ranges between 10Hz and 120Hz in active use, and 1Hz on the lock screen. It runs on an updated six-core A19 chip and supports faster on-device AI processing.

2025-09-09T23:04:56+0530

iPhone 17 Launch LIVE: Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3 Pricing Announced Apple Watch Series 11 - $399Apple Watch SE 3 - $249Apple Watch Ultra 3 - $799 These watches will go on sale in the US on September 19.

2025-09-09T23:02:15+0530

iPhone 17 Launch LIVE: Apple Watch Ultra 3 Launched With Support for Satellite Connectivity Apple's latest flagship smartwatch is called the Apple Watch Ultra 3, and it comes with support for both 5G connectivity and satellite communication. It also offers the same health features as the Apple Watch Series 11, and it offers up to 42 hours of battery life on a single charge, according to the company.

2025-09-09T22:59:54+0530

iPhone 17 Launch LIVE: Apple Watch SE 3 Launched With Sleep Apnea Notifications and Fast Charging Apple Watch SE 3, the company's most affordable smartwatch model to date is powered by an S10 chip and it offers 18 hours of battery life on a single charge and it also supports 5G connectivity. You also get support for several new health features including sleep apnea notifications, and it comes with support for fast charging.

2025-09-09T22:57:21+0530

iPhone 17 Launch LIVE: Apple Watch Series 11 Features at a Glance

2025-09-09T22:54:19+0530

iPhone 17 Launch LIVE: Apple Watch Series 11 Offers 'Possible Hypertension' Notifications This is the first major health feature to be unveiled by Apple, and it comes after years of efforts from the company. You can read our past coverage of Apple's attempts to bring this feature to its smartwatches. It offers 24 hours of battery life on a single charge.

2025-09-09T22:53:03+0530

iPhone 17 Launch LIVE: Apple Watch Series 11 Launched With 5G Connectivity, Blood Pressure Monitoring Apple Watch Series 11 is now available with support for 5G connectivity with new health features. It's also slimmer than the company's previous Apple Watch Series 10 model, that was unveiled a year ago. It also comes with support for blood pressure monitoring.

2025-09-09T22:51:23+0530

iPhone 17 Launch LIVE: AirPods 3 Launched With Up to 8 Hours of Battery Life, to Go on Sale at $249

2025-09-09T22:44:06+0530

iPhone 17 Launch LIVE: AirPods Pro 3 Features Live Translation With Apple Intelligence The new AirPods Pro 3 will offer support for Live Translation, and it relies on Apple Intelligence. As is the case with Apple's products, the company says that this feature works even better when both people in a conversation are using AirPods Pro 3.

2025-09-09T22:40:35+0530

iPhone 17 Launch LIVE: Apple Unveils the AirPods Pro 3 The third-generation AirPods Pro 3 are here, and Apple says this TWS headset offers twice the ANC as the previous generation compared to the AirPods Pro 2 and four times more effective than the original AirPods Pro 2 model.

2025-09-09T22:37:42+0530

iPhone 17 Launch LIVE: Tim Cook Takes the Stage at Apple Park, Launch Event BeginsApple’s most-awaited launch event of the year has begun, and Apple CEO Tim Cook is gearing up to unveil the company’s next generation of devices.

2025-09-09T22:33:26+0530

Apple Event 2025 LIVE: Less Than 10 Minutes Remain Until Apple’s ‘Awe Dropping’ Launch Event Begins!In 10 minutes, Apple’s biggest launch event of the year (yes, the iPhone is Apple’s best-selling hardware product) will begin. The company is expected to unveil four new models at the launch event, as well as three new Apple Watch models and the AirPods Pro 3.

2025-09-09T22:22:44+0530

Apple Event 2025 LIVE: iPhone 17 Launch Could Spell the End for These Products With less than 30 minutes to go, the excitement for the iPhone 17 launch is at a yearly high. However, its not all sunshine and rainbows, since the event could mark the end for several Apple products that have been popular among consumers. For starters, Apple tends to discontinue iPhone models that are a generation older. Thus, the iPhone 15 and iPhone 15 Plus are likely to be taken off the shelves once the ‘Awe Dropping' event concludes. The ‘Awe Dropping' event could also spell the end for the iPhone 16 Pro and iPhone 16 Pro Max, replaced by the purported iPhone 17 Pro and iPhone 17 Pro Max, respectively. You can more about the to-be-discontinued Apple products here

2025-09-09T22:06:17+0530

Apple Event 2025 LIVE: Could AirTag 2 Be a Surprise Announcement? The AirTag is one of the very few products in Apple's device portfolio that has not been updated in a long time. Since its debut in 2021, only a handful of new features have been added with software updates. However, AirTag 2 could be one of the surprise products that Apple announces during today’s event. Since the Bluetooth tracker is an iPhone accessory, it would make a lot of sense for the Cupertino-based tech giant to announce it alongside the rumoured TechWoven cases. Read on to know more about the Apple AirTag 2

2025-09-09T21:54:43+0530

Apple Event 2025 LIVE: iPhone 17 Launch Less Than an Hour Away With less than an hour to go, we are once again reminding you of when the Apple event kicks off. The keynote address by CEO Tim Cook begins at 10am PT, or 10:30pm IST for viewers in India. The 'Awe Dropping' event is set to be livestreamed on Apple's website and its YouTube channel. You can also catch the developments live on the Apple TV app, which is available on Apple and Android devices including smartphones, tablets, and smart TVs.

2025-09-09T21:44:04+0530

iPhone 17 Launch LIVE: What Does Apple's Launch Event Logo Mean? We've covered pretty much every rumour about the upcoming iPhone 17 series that there is. But did you know that event Apple's launch event logo hides easter eggs? According to Bloomberg's Mark Gurman, the orange in the Apple logo represents the colour option of the upcoming iPhone 17 Pro models, and similarly, the light blue for the iPhone 17 Air. Meanwhile, the ‘Awe Dropping' is a play on the phrase “Jaw Dropping”, again representing the thin and light form factor for the iPhone 17 Air. Leave it to Apple for hiding information behind a thing as simple as a logo!

2025-09-09T21:28:22+0530

iPhone 17 Launch LIVE: Apple's New TechWoven Cases Apple is likely to unveil a new TechWoven case as a MagSafe accessory for the entire iPhone 17 lineup. It is expected to be built from sustainable materials, similar to the company's FineWoven cases for the iPhone 15, but without all of the durability issues that surrounded it. The new case could be offered in five colour options - Black, Brown, Blue, Green, and Purple. TechWoven cases for the iPhone 17 series are expected to have two lanyard holes on each side, along with a non-slip, fabric-like texture for a better grip.

2025-09-09T21:08:38+0530

Apple Event 2025 LIVE: Improved Selfie Camera for All iPhone 17 Models The iPhone 17 Pro and iPhone 17 Pro Max, along with the standard and Air models, are widely believed to feature a new selfie camera with an upgraded megapixel count. It might be a 24-megapixel sensor --- a significant upgrade over the 12-megapixel front-facing camera that has been on all iPhone models in recent years. In theory, this sensor could allow for more cropping-in, without losing detail or hampering image quality.

2025-09-09T20:58:05+0530

iPhone 17 Launch LIVE: Apple’s New iPhone Accessory If rumours are to be believed, Apple is developing a new Crossbody Strap accessory for the iPhone 17 cases. It would function as a way for users to carry the phone across the body. It reportedly features a magnetic system with a flexible metal core that runs along the length of the strap, making it magnetic in its entirety. Users may also be able to personalise their iPhone 17 cases, with a variety of styles and a range of colours for the Crossbody Strap on offer.

2025-09-09T20:48:09+0530

Apple Event 2025 LIVE: Satellite Connectivity on Apple Watch Ultra 3 While Apple Watch Series 11, Watch SE 3, and Watch Ultra 3 are all expected to arrive as the latest additions in the company’s smartwatch lineup, the latter is said to have one exclusive feature — satellite connectivity. As per leaks, it will enable Emergency SOS calls on the Apple Watch Ultra 3 when there is no cellular or Wi-Fi connectivity. Here’s all you need to know about satellite connectivity on Apple Watch Ultra 3

2025-09-09T20:38:06+0530

Apple Event 2025 LIVE: No Apple Emoji on X In recent years, branded likes on X (formerly Twitter) have been used by Apple on the day of its annual hardware event as a way to engage more people on social media. However, there are multiple posts on the microblogging platform, which suggest that Apple may have skipped out on it for the iPhone 17 launch. No specialised animation appears even when the appropriate hashtags are used.

2025-09-09T20:27:39+0530

Apple Event 2025 LIVE: Could Vision Pro 2 Make an Appearance? The Apple Vision Pro 2 has been rumoured for some time now. The first-generation model was announced in 2023 but was largely aimed at developers and not the general public. While there are credible reports that indicate a 2025 launch for the Apple Vision Pro 2, we do not expect to see it at the Apple event today. Instead, the company may host a separate event for it.

2025-09-09T20:18:18+0530

Apple Event 2025 LIVE: iPhone 17 Air or iPhone Air? With just a few hours to go, everything about Apple’s upcoming iPhone 17 series seemed definite, until a last-minute leak out of China. An alleged warranty leaflet of the iPhone 17 Air surfaced on social media, and it indicates that it may not launch as iPhone 17 Air at all. Instead, the tech giant’s upcoming ultra-slim iPhone could simply be known as… iPhone Air.

2025-09-09T20:08:19+0530

iPhone 17 Launch LIVE: AirPods Pro (3rd Generation) May Be Available for Purchase Today A last-minute rumour indicates that the AirPods Pro (3rd Generation), which are expected to be unveiled today, may be immediately available for purchase. Apple is said to be planning instant availability of minor accessories, along with its third-generation flagship TWS earbuds.

2025-09-09T19:58:35+0530

iPhone 17 Launch LIVE: Apple Store Goes DownAs is customary, the Apple Store has been temporarily pulled down, in anticipation of all of the new products that are set to be announced at the 'Awe Dropping' event. iPhone 17 series, Apple Watch SE 11, and AirPods Pro (3rd Generation) are expected to be just some of the new additions to the tech giant's lineup this year.

2025-09-09T19:48:08+0530

Apple Event 2025 LIVE: CEO Tim Cook Shares Snapshot of Apple Park Ahead of the 'Awe Dropping' event today, CEO Tim Cook shared an image of the Apple Park at dawn, on X (formerly Twitter). Days like today are some of the most exciting moments at Apple, the post read.

2025-09-09T19:39:29+0530

iPhone 17 Launch LIVE: New AI Features on the Cards The iPhone 17 series is expected to ship with Apple’s new iOS 26, which means new features are inbound. iOS 26 is expected to bring Live Translation for Messages. A Messages poll suggestion feature is also expected to be added. Additionally, Apple is also adding a natural language search feature in the Messages app, which allows users to find messages, photos, and URLs. Read on for more information about all of the new AI features on the iPhone 17 series

2025-09-09T19:28:07+0530

Apple Event 2025 LIVE: What Makes iPhone 17 Air Different? The iPhone 17 Air is rumoured to compete with the Samsung Galaxy S25 Edge as one of the slimmest smartphones in the market. As per reports, the Apple handset could measure 5.5mm in thickness at its thinnest point, potentially making it the thinnest iPhone model to date. For context, the Samsung Galaxy S25 Edge comes in 5.8mm, which potentially gives Apple’s iPhone an advantage.

2025-09-09T19:18:09+0530

Apple Event 2025 LIVE: iPhone 17 Air Could Steal the Limelight at Apple’s Launch Event While Apple is expected to unveil four new iPhone models at its upcoming launch event, only one is expected to truly stand out. That’s the rumoured iPhone 17 Air, which is expected to succeed (and replace) the iPhone 16 Plus model from 2024. The iPhone 17 Air isn’t a flagship smartphone, at least compared to the iPhone 17 Pro and iPhone 17 Pro Max, but it could be Apple’s slimmest-ever smartphone. Here’s what you need to know about Apple’s iPhone 17 Air model

2025-09-09T19:18:00+0530

iPhone 17 Launch LIVE: Nearly Four Hours Until Apple’s ‘Awe Dropping’ Launch Event BeginsIn about four hours, Apple is expected to unveil the iPhone 17 series of smartphones, alongside the AirPods Pro 3 and the new Apple Watch Ultra 3, Watch SE 3, and Watch Series 11. If you haven’t been keeping track of all the possible announcements today, we’ve got a handy guide to the launch event with everything we know (so far) about Apple’s upcoming products. Here's all you need to know about the iPhone 17 series and other products expected to launch today

2025-09-09T18:23:50+0530

Apple Event 2025 LIVE: iPhone 17 Series Could Become eSIM Only in More Markets All models in the iPhone 17 series could become eSIM-only in several international markets, according to reports. Apple has reportedly mandated retail employees to undergo a training course related to iPhone models with eSIM support. The requirement has reportedly been made at Apple Authorised Resellers in the EU, which includes countries such as France, Germany, Italy, Spain, and the Netherlands. This move is likely an indication of the iPhone 17 series going SIM-less in more markets. Read on to find out more about the iPhone 17's eSIM compatibility

2025-09-09T17:42:37+0530

Apple Event 2025 LIVE: When Will iPhone 17 Pre-Orders Begin? Traditionally, iPhone pre-orders begin on the Friday after the launch event, with shipping scheduled for a week later. Based on this pattern, multiple users on X (formerly Twitter) state that the pre-orders for the iPhone 17, iPhone 17 Air (Slim), iPhone 17 Pro, and iPhone 17 Pro Max may begin on September 12. The sales of new devices are said to start on September 19. Here are all the iPhone 17 pre-order details

2025-09-09T16:57:14+0530

iPhone 17 Launch LIVE: Apple Could Hike the Price of the iPhone 17 Pro ModelCustomers might end up paying the same price for the iPhone 17 and iPhone 17 Pro Max as their predecessors, but the cost of the iPhone 17 Pro model is expected to be higher than the iPhone 16 Pro model, according to recent reports. It’s currently unclear whether Apple’s anticipated price hike will also be accompanied by an upgrade to the base storage configuration, which starts at 128GB on the iPhone 16 Pro.Read on to find out the anticipated pricing of the iPhone 17 Pro before the launch event

2025-09-09T16:08:08+0530

Apple Event 2025 LIVE: iPhone 17 Series Could Outsell iPhone 16 Models According to analysts at a market intelligence firm, shipments of the iPhone 17 models are expected to increase by 3.5 percent compared to the iPhone 16 series. While the overall demand may be tempered due to global economic conditions and potentially higher prices, the top-end iPhone 17 Pro and iPhone 17 Pro Max are expected to drive sales once again. The demand for the iPhone 17 lineup is likely to driven by the Pro models, featuring a new design, performance enhancements, improved thermal management, and enhanced imaging capabilities. Read on for more information about the expected iPhone 17 sales.

2025-09-09T15:29:40+0530

iPhone 17 Launch LIVE: When Will Apple Release iOS 26 and macOS 26?Apple rolled out developer and public beta versions of iOS 26, macOS Tahoe (macOS 26), iPadOS 26, tvOS 26, visionOS 26, and watchOS 26 after unveiling a new Liquid Glass design at WWDC 2025. These operating system updates will roll out to eligible devices in the coming days, while the iPhone 17 series and new Apple Watch models will ship with them out-of-the-box.Here are all the changes Apple introduced with iOS 26 beta 9 earlier this month

2025-09-09T14:30:59+0530

Apple Event 2025 LIVE: Biggest Leaks Around iPhone 17, New Apple Watch Models, and More During this year's event, we expect the tech giant to introduce the iPhone 17 series, Apple Watch Series 11, and AirPods Pro 3. However, that is just the tip of the iceberg, and more showcases could be on the cards. While details officially remain under wraps, the rumour mill has been churning out leaks rapidly in recent weeks. Read on to know about the upcoming Apple products ahead of today's Apple ‘Awe Dropping' event.

2025-09-09T13:50:58+0530

iPhone 17 Launch LIVE: Five Major iPhone 17 Pro Hardware UpgradesThe iPhone 17 Pro and iPhone 17 Pro Max will be the most expensive phones to be announced at Apple’s upcoming launch event, if the company’s previous models are any indication. These handsets are expected to come with powerful new upgrades, including a new upgraded telephoto camera with up to 8x optical zoom. The iPhone 17 Pro Max might also feature the biggest battery on an iPhone to date.Read on for more details about the anticipated iPhone 17 Pro hardware improvements

2025-09-09T13:30:40+0530

Apple Event 2025 LIVE: Telephoto Camera Upgrade on iPhone 17 Pro Models A recent rumour coming out of South Korea indicates that the Pro models in Apple's iPhone 17 lineup will feature up to 8X optical zoom, a big upgrade compared to the 5X sensor on the current models. It is expected to get bumped up to 48 megapixels, making the iPhone 17 Pro and iPhone 17 Pro Max the first iPhone models to feature triple 48-megapixel sensors. Here's all about the camera upgrades on the iPhone 17 Pro models

2025-09-09T13:04:10+0530

Apple Event 2025 LIVE: AirTag 2, Apple HomePod Mini 2 Unlikely to Debut at ‘Awe Dropping’ Launch EventWhile Apple is expected to launch four new iPhone 17 models, as well as new Apple Watch and a new AirPods Pro models at the ‘Awe Dropping’ hardware launch event, reports suggest that we won’t see a new AirTag or a HomePod smart speaker at the event. However, nothing is certain until Apple CEO Tim Cook takes the stage at the event, so we’ll only know for sure when the livestream begins tonight.Find out more about which devices might not be introduced at Apple’s launch event

2025-09-09T12:33:07+0530

iPhone 17 Launch LIVE: How Did iPhone 17’s Cases Leak? Days before launch, several iPhone 17 cases were leaked online, while many of them were also showcased at IFA 2025 in Berlin. But how did this happen? According to reports, the information is passed across the supply chain via special intelligence networks. Case makers reportedly receive tips on the specifications from either sources within the factory or from the company's accessory partners. By receiving this information, case makers are then able to manufacture precise cases for the device and market them ahead of the launch. You can read more about this here

2025-09-09T12:01:28+0530

Apple Event 2025 LIVE: A New AirPods Pro 3 Model Could Debut TodayThe AirPods Pro 2 were launched by Apple in 2022, and the company is finally expected to launch a new model at the ‘Awe Dropping’ launch event today. The current TWS headset was updated with a USB Type-C port in 2023, but its successor is tipped to arrive with more hardware improvements, including a new chip, better battery life and active noise cancellation (ANC) performance. Find out more about the upcoming AirPods Pro 3 before Apple's launch event

2025-09-09T11:36:50+0530

Apple Event 2025 LIVE: How Much Could iPhone 17 Cost? According to reports, the base iPhone 17 is expected to debut at the same launch price as the iPhone 16. This means that pricing will start at $799 (roughly Rs. 67,100). It is expected to be launched in India at Rs. 79,990 for the base variant with 128GB storage. The iPhone 17 is likely to be introduced in six colourways --- Black, Green, Light Blue, Purple, Steel Gray, and White.

2025-09-09T11:11:59+0530

Apple Event 2025 LIVE: Everything We Know About the iPhone 17 So FarApple’s event starts in less than 12 hours, so we’re waiting to see what the company has in store for us today. This year, the company is expected to launch a new iPhone 17 model that brings a long-awaited upgrade — a 120Hz OLED screen. Apple could also equip this smartphone with a new A19 chip, which offers better performance than last year’s model. From price to features, here's everything we know about the upcoming iPhone 17

2025-09-09T10:50:11+0530

Apple Event 2025 LIVE: All iPhone 17 Rumours in One Place Alongside the regular iPhone 17, Apple is likely to introduce he iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The upcoming iPhone 17 and iPhone 17 Air are expected to be powered by Apple's new A19 chip, while the iPhone 17 Pro and iPhone 17 Pro Max could feature the more advanced A19 Pro chipset. Here's a quick roundup of all the major leaks about the iPhone 17 family so far

2025-09-09T09:27:50+0530

Apple Event 2025 LIVE: How to Watch Livestream The iPhone 17 launch event, dubbed 'Awe Dropping, will be livestreamed on Apple's website and its YouTube channel. You can also catch the developments live on the Apple TV app, which is available on Apple and Android devices, including smartphones, tablets, and smart TVs. Alternatively, you can also watch it via the video player embedded below.

2025-09-09T09:05:35+0530

Apple Event 2025 LIVE: When and Where Does the iPhone 17 Launch Take Place? The iPhone 17 launch event will begin with a keynote address at 10am PT, or 10:30pm IST for viewers in India. Similar to other iPhone launch events of the past, the ‘Awe Dropping' event will take place at the Steve Jobs Theatre in Apple Park, Cupertino (California).

2025-09-09T08:40:10+0530

Apple Event 2025 LIVE 2025: Apple launched the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max at its 'Awe Dropping' hardware launch event on Tuesday, alongside the AirPods Pro 3 truly wireless stereo (TWS) headset, and Apple Watch Ultra 3, Apple Watch SE 3, and Apple Watch Series 11 models. At its 'Awe Dropping' event, unveil the iPhone 17 series, as well as the release dates for Apple's next versions of its operating systems, including iOS 26 and macOS Tahoe.

The iPhone 17 Air was the most noteworthy device launched at Apple's 'Awe Dropping' launch event. As Apple's slimmest smartphone to date, it is only 5.6mm thick, and it has a single 48-megapixel rear camera. The company didn't launch a Plus model this year.

Apple also launched its third-generation premium TWS headset, the AirPods Pro 3, at the hardware launch event. The Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 also launched in global markets, including India. These models come one, two, and three years after their predecessors were launched, respectively.

iPhone 17 Apple's Event: Everything You Need to Know About the New iPhone

Apple also announced when it plans to roll out iOS 26, macOS 26 (macOS Tahoe), iPadOS 26, watchOS 26, tvOS 26, and visionOS 26 to eligible devices. These operating systems have been available to beta testers for several months, and will make their way to the public a week after the launch event, on September 15.

You can keep track of all the announcements from Apple's launch on this page, and don' forget to follow Gadgets 360's accounts on Instagram, WhatsApp, X, and YouTube where we're posting additional information during and after Apple's 'Awe Dropping' launch event.

iPhone 17 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
The boldest redesign since the iPhone X
Bright and stunning display
A19 Pro under the hood guarantees excellent performance
Massive camera upgrade
Video quality gets a much-needed bump
Centre Stage camera at the front changes selfie game on iPhones forever
Improved charging speed

Bad
Aluminium body picks up scratches
Expensive
Heavier than the 16 Pro Max

Read detailed Apple iPhone 17 Pro Max review

Display 6.90-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel + 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB, 2TB

OS iOS 26

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

iPhone 17 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel + 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

OS iOS 26

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

iPhone Air

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Incredibly lightweight and super thin
Stunning display
Solid performance
Good primary and selfie cameras

Bad
A single-camera sensor at the back
Slow charging
Battery life could have been better
Mono speaker leaves much to be desired
Expensive

Read detailed Apple iPhone Air review

Display 6.50-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

OS iOS 26

Resolution 1260x2736 pixels

More Apple mobiles Apple mobiles price in India

iPhone 17

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A19

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB

OS iOS 26

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Apple Event, iPhone 17 Series, Apple Watch Series 11, AirPods Pro 3, Apple Watch Ultra 3, Apple Watch SE 3, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17, iOS 26, Apple Intelligence, Apple

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More