ValueFirst Tuesday unveiled FullOnBids.com, a website that puts an interesting twist on the lowest-unique-bid-wins concept that has proven to be very popular with audiences.
FullOnBids.com goes the familiar route of putting popular products on auction in the lowest-unique-bid-wins format, but with the additional incentive, that not only is participating in the auction free, but even the winning bidder does not need to pay anything for the product. The website claims the product will be dispatched to the winner within 3 weeks of a consumer winning the auction.
Based on the products listed on the website until now, consumers can expect to see popular mobiles and tablets, mobile recharges, pen drives and the likes up for grabs for free.
So why is the company just giving all this stuff away for free? FullOnBids.com will join ValueFirst's portfolio of web properties that help drive engagement for its clients. ValueFirst uses these channels to drive brand reinforcement, loyalty program, contests, surveys, consumer feedback etc. for its clients and FullOnBids.com will help expand that user base.
Mr. Vishwadeep Bajaj, CEO, ValueFirst Digital Media, reiterated this, as he commented on the launch, saying, "As a digital media company, we are continuously improving our ability to provide brand and agencies the digital connect with Internet savvy consumers. This is one of the primary reasons to launch FullOnBids.com which through its differentiated positioning will attract consumers and allow us to grow our opted-in profiled consumer base which will be monetized through targeted advertising on behalf of our brands and agencies."
We played with the site for a while, and while we can't claim to be fans on the many, many ads that were thrown into our face, we do expect the site to become a popular productivity killer as people queue up to grab products at a price you can't beat.