Apple's iPhone Shipments in China Slide Nine Percent in First Quarter

Apple ranks fifth in China's smartphone market.

By Reuters | Updated: 18 April 2025 14:42 IST

Highlights

It was Apple's seventh straight quarter of decline
Xiaomi saws its shipments surge 40 percent to 13.3 million
Apple was the only major phone maker to see a decline in China

Apple's share in China's smartphone market is down from 17.4 percent in the previous quarter

Photo Credit: Reuters

Apple's shipments of smartphones in China slumped nine percent in the first quarter from a year earlier and it was the only major manufacturer to see a decline, according to data from research firm IDC.

Apple, which ranks fifth in China's smartphone market, saw shipments fall to 9.8 million phones, giving it a market share of 13.7 percent, down from 17.4 percent in the previous quarter.

It was Apple's seventh straight quarter of decline.

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By contrast, market leader Xiaomi saws its shipments surge 40 percent to 13.3 million while industry-wide shipments grew 3.3 percent.

IDC analyst Will Wong said Apple's premium pricing structure has prevented the US company from capitalising on new government subsidies introduced in January which fuelled growth in the first quarter.

The government subsidies for smartphones and some other consumer electronics refund consumers 15 percent of products with a sticker price under CNY 6,000 ($820 or roughly Rs. 70,017).