Google to start featuring app-install ads on Search for Android

Advertisement
By Reuters | Updated: 23 April 2014 10:55 IST
Google to start featuring app-install ads on Search for Android
Google Inc will allow marketers to run online ads that send consumers to a page directly inside a mobile app, furthering the Internet company's effort to extend its multibillion-dollar advertising business to smartphones.

The new advertising feature helps Google bridge the gap between the traditional public Web pages that have long underpinned its search business and the increasing number of standalone, mobile apps popular with consumers. Mobile apps, which are dedicated to everything from restaurant reviews to online games, have typically been walled off and difficult for Google to integrate into its search engine results.

Last year Google began to offer so-called "deep linking" capabilities with a limited number of participating mobile apps. A smartphone user searching for Thai restaurants in San Francisco, for example, might see a link that opens up a page inside the OpenTable restaurant reservation app.

With Tuesday's move, marketers will be able to provide the same direct pathway into their apps from the search ads and display ads that they run on Google websites. That will help companies boost the amount of time that consumers spend using their mobile apps, Google said.

The new feature, which Google said will be available in the next few months, will initially appear only on smartphones that run on Google's Android software.

Advertisement

Google, the world's No. 1 Internet search engine, generates the vast majority of its revenue from advertising. But its ad rates, like those of other Internet companies, have been under pressure as more consumers access its online services on small-screened mobile devices, where advertising rates are lower than on PCs.

© Thomson Reuters 2014

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Nothing Phone 3 Price, Colour Options Tipped Ahead of Global Debut
  2. Realme C71 With 6,300mAh Battery Goes Official: Price, Specifications
  3. Samsung Galaxy Z Fold 7 Spotted on WPC Database With Qi2 Charging Support
  4. Google Pixel 10 Series Reportedly Set to Launch on August 20
  5. Vivo Y19s Pro With 6,000mAh Battery, 50-Megapixel Main Camera Launched
  6. Meta Aiming to Fully Automate Advertising With AI by 2026: Report
  7. Microsoft Bing Is Letting You Generate AI Videos Using Sora for Free
  8. Samsung Galaxy Ring 2 Said to Be in Development, but 2025 Launch Unlikely
  1. Hi-Fi Rush Developer Tango Gameworks Announces Rebrand, Begins Hiring for New Action Game
  2. ISRO Successfully Tests SE2000 Engine for Next-Gen LVM3 Rocket Upgrade
  3. Japan’s Resilience Lander to Touch Down on the Moon on June 5: What You Need to Know
  4. 1,350-Year-Old Burial Reveals ‘Ice Prince’ Toddler Laid to Rest With Sword and Silk Robes
  5. Padakkalam OTT Release Date: When and Where to Watch Malayalam Supernatural Comedy Online?
  6. iPhone 17, iPhone 17 Air to Debut Without ProMotion Display Features, Tipster Claims
  7. OpenAI's Plans for All-Knowing ChatGPT Super Assistant Revealed in Internal Document
  8. Flagship India EV Policy Is a ‘Non-Starter’ for Global Firms
  9. Samsung Galaxy S25 Ultra Price in India Temporarily Cut by Rs. 12,000: Specifications, Features
  10. Elden Ring Nightreign Sells 3.5 Million Copies as FromSoftware Confirms Duos Mode Is on the Way
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.