HTC Posts Biggest Ever Quarterly Loss on Weak High-End Demand

Advertisement
By Agence France-Presse | Updated: 6 August 2015 17:35 IST
Taiwan's struggling smartphone maker HTC suffered its biggest ever quarterly loss in the three months to June, as sales of its high-end products plunged, it announced Thursday.

The firm swung to a loss of TWD 8 billion (roughly Rs. 1,614 crores) in the second quarter from a net profit of $2.26 billion in the same period of 2014.

It is also a nosedive from the first quarter of this year, when HTC reported a net profit of TWD 360 million.

Revenues slid to TWD 33.0 billion.

The deficit was triggered by "weaker than expected demand at the high end... along with weak sales in China", the company said in a statement.

Advertisement

It said the outlook was dim for the third quarter with revenues forecast to fall to between TWD 19 billion and TWD 22 billion.

"HTC has begun to implement company-wide efficiency measures to reduce operating costs across the organisation and ensure resources are appropriately allocated to future growth," the statement said.

But analysts said it still faced huge challenges.

"In China there are around 10 brands which have come up with similar products for one-third of the price, not to mention giants like Apple and Samsung," Jeff Pu, analyst at Yuanta Securities Investment Consulting, told AFP.

Advertisement

Pu said he did not see an end to the downward trend.

Advertisement

"Like Nokia and Blackberry, few smartphone makers are able to turn around once they lose in the battle for marketshare. Consumers quickly forget you."

As global market demand declines, the company has pinned its hopes on new product areas like virtual reality, including forthcoming headset HTC Vive.

Advertisement

HTC said: "The company is working with over 1,000 developers on content creation over a wide spectrum of applications including gaming, entertainment and education, to ensure a compelling ecosystem ahead of the highly anticipated launch of HTC Vive at the end of the year."

Once the star of the intensely competitive smartphone sector, HTC has seen its fortunes collapse as Samsung, Apple and strong Chinese brands like Lenovo and Huawei have surged ahead.

HTC share prices have shed more than 50 percent this year, closing at TWD 70.0 Thursday.

 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Android, HTC, Mobiles, Smartphones, Tablets
Advertisement

Related Stories

Popular Mobile Brands
  1. Realme Neo 8 Key Specifications Confirmed Ahead of January 22 Launch
  2. Arc Raiders Will Get Multiple New Maps This Year, Says Embark
  3. Terminally Ill Fan May Be Able to Play GTA 6 Ahead of Release
  4. Here's How Much the Realme P4 Power Could Cost in India
  5. Amazon Great Republic Day Sale: Best Deals on Top Loading Washing Machines
  6. Honor Magic 8 Pro Air, Magic 8 RSR Porsche Design Launched At These Prices
  7. Samsung Galaxy S26 Ultra Colourways Spotted in Leaked SIM Tray Images
  8. JioHotstar Announces Monthly Subscription Plans Across All Tiers
  9. Champion OTT Release Date: When and Where to Watch This Telugu Movie Online?
  10. Apple Could Bring LTPO+ Panel, Under-Display Face ID Tech to iPhone 18
  1. Global RAM Shortage Is Reportedly Causing GPU, Storage Drive Prices to Skyrocket
  2. Viruses and Bacteria Evolve Differently in Space, ISS Study Finds
  3. Rockstar Games Said to Have Granted a Terminally Ill Fan's Wish to Play GTA 6
  4. Oppo K15 Turbo Series Tipped to Feature Built-in Cooling Fans; Oppo K15 Pro Model Said to Get MediaTek Chipset
  5. Samsung Galaxy Z Fold 8 Said to Feature Dual Ultra-Thin Glass OLED Panel to Reduce Crease Visibility
  6. Honor Magic 8 Pro Air Launched Alongside Honor Magic 8 RSR Porsche Design: Price, Specifications
  7. Realme Neo 8 Key Specifications Including 8,000mAh Battery, Ultrasonic Fingerprint Sensor Confirmed
  8. Astronomers Find Massive Iron-Rich Feature Lurking Under the Ring Nebula
  9. Asus Reportedly Halts Smartphone Launches ‘Temporarily’ to Focus on AI Robots, Smart Glasses
  10. JioHotstar Announces Monthly Subscription Plans Across Mobile, Super, and Premium Tiers
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.