Apple Rides iPhone 12 Sales to Become Top Smartphone Vendor in Q4 2020, Samsung Ranks Second: Gartner

Apple captured 20.8 percent of the market to take the top spot for the first time since the fourth quarter of 2016.

Advertisement
By Agence France-Presse | Updated: 23 February 2021 10:28 IST
Highlights
  • Samsung saw an 11.8 percent dip in sales to 62.1 million units
  • The sales of more 5G smartphones minimised the market decline
  • China-based Xiaomi and Oppo held the third and fourth places

Apple sold some 79.9 million iPhone models in the final three months of last year

Strong sales of iPhone 12 models lifted Apple to the top of the global smartphone market in the fourth quarter, a survey showed Monday.

The report by market tracker Gartner showed Apple sold some 79.9 million iPhone models in the final three months of the year - a 15 percent surge from a year earlier - to leapfrog Samsung in sales in a global smartphone market which shrank by some 5.4 percent.

Advertisement

The California giant captured 20.8 percent of the market to take the top spot for the first time since the fourth quarter of 2016, according to Gartner. 

Samsung saw an 11.8 percent dip in sales to 62.1 million units in the period, giving the South Korean company 16.2 percent of the global market.

Advertisement

The overall market was hurt by global consumer caution, with the declines limited by the introduction of new 5G handsets, Gartner analysts said.

"The sales of more 5G smartphones and lower-to-mid-tier smartphones minimised the market decline in the fourth quarter of 2020," said Anshul Gupta, senior research director at Gartner.

Advertisement

"Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter."

China-based Xiaomi and Oppo held the third and fourth places with 11.3 and 8.9 percent, respectively.

Advertisement

Huawei, the Chinese firm hammered by sanctions limiting its access to US technology, fell to fifth place with 8.9 percent, according to the survey.

For the full year, the market suffered a hefty 12.5 percent drop as sales dipped to 1.3 billion units, the survey showed. Samsung remained the top seller for the year with an 18.8 percent share, ahead of Apple's 14.8 percent.


Is Samsung Galaxy S21+ the perfect flagship for most Indians? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: iPhone 12, Apple, Samsung, Xiaomi, Oppo, Huawei
Advertisement

Related Stories

Popular Mobile Brands
  1. Best Soundbars Under Rs 10,000 in India: Top Picks From Boat, JBL, Samsung and More
  2. Poco X8 Pro Review
  3. Mini PC vs Laptop: Which Is Better for Home Office in India?
  1. Anthropic Expands Claude Voice Mode With Opus, Sonnet AI Models
  2. Samsung Galaxy F70 Pro Appears on Geekbench Ahead of Anticipated Launch
  3. Crypto Hacks Hit AFX and Verus Protocol Within Hours, Draining $31.6 Million
  4. OnePlus N6x Battery Capacity Revealed Week Before Launch in India
  5. Memory and Storage Chip Prices Tipped to Crash Next Year, But the Shortage Could Last Longer
  6. Moto Pad 70 India Launch Date Announced; Teased to Feature Dimensity 6400 SoC, 10,200mAh Battery
  7. HMD Touch AI Reportedly Launched in China With Doubao AI, 3.2-Inch Touchscreen
  8. Exynos 2700 Leak Suggests Samsung is Planning a Big Performance Upgrade
  9. Google Chrome Could Make Notification Prompts Less Annoying on Android
  10. Bitcoin Slips Below $66,000 as Middle East Tensions Pressure Crypto Market
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.