Micromax Returns to Top 5 India Smartphone Makers After 2 Years: Counterpoint

With a 27 percent market share, Chinese handset maker Xiaomi dominated India smartphone shipments in the third quarter of this year, Counterpoint Research said on Tuesday.

India smartphone shipments during the July-September period of this year grew 24 percent sequentially and five percent year-over-year, the report said.

Xiaomi, which recorded its highest ever shipments in India in a single quarter driven by the new Redmi 6 series and expansion in offline channels, was followed by Samsung (23 percent), Vivo (10 percent) Micromax (9 percent), and Oppo (8 percent).

"India's shipments surpassed those of the US during the quarter; the second time this has occurred," said Karn Chauhan, Research Analyst at Counterpoint.

The top five brands captured 77 percent share of the total smartphone market during the quarter, the report said, adding that the smartphone segment contributed to half of the total handset market during the July-September period of this year.

"The record shipments happened at a time when the Indian Rupee has hit a record low against the US Dollar," Counterpoint Research Analyst Anshika Jain noted.

India, which now has over 400 million smartphone users, recently surpassed the US to become the second largest smartphone market in the world after China.

"The $150-$250 segment contributed to almost one third of the volume during the (third) quarter as many new products are launching at this level," Chauhan said.

The launch of a new sub brand, Poco, also helped Xiaomi lead the India smartphone market in terms of shipments, the report said.

Samsung's shipments were driven by the Galaxy J series as the demand for Galaxy J6 and Galaxy J8 remained strong. Apart from this, the South Korean tech giant also launched the Android Go edition Galaxy J2 core, giving it a much-needed offering in the sub-$100 segment, the report said.

Vivo shipments reached their highest ever as it refreshed its V series with the launch of the V11 and V11 Pro.

Micromax was back among the top five brands for the first time in two years. Micromax, along with Reliance Jio, has won an order from the Chhattisgarh government under which it will be the sole supplier of five million smartphones to be distributed to women and students in the state.

However, shipments are likely to decline following completion of the order, the report added.

Oppo shipments also increased during the quarter driven by refreshed product lines, notably the F9 series.