Micromax's Yu Shuffles Management to Strengthen Offline Sales Network

The company has appointed Bharat Singh Malik as Vice President of Service while Deepak Dahiya will take over as Head of Sales (South and West region).

Chandra Kishore has been appointed as Head of Sales - North and East region, Yu said in a statement.

"While in the first phase we focused on taking crucial steps towards consumer confidence and brand acceptability, in the second phase we will be strengthening our national presence and growth potential to reach newer audience," Yu Televentures Chief Operating Officer Shubhodip Pal said. This core team brings with them a wealth of experience, which is exceedingly valuable at this juncture of Yu's growth story, he added.

Malik, who has led the same function for Micromax as well, has worked with brands like Samsung and Nokia. He will chart out a service and support strategy to help Yu enhance its customer service.

Dahiya has been associated with the parent brand since 2007 in different roles. At Yu, he will be a key resource to accentuate the company's presence in the West and South India markets.

Kishore, who has been with Micromax since 2008, has played a key role in preparing high impact sales strategies and contributing towards enhancing business volumes and growth.