Buoyed by its successful launches, Samsung Electronics hopes to increase its share in the 18-19 million unit Indian smartphone market to 60 percent in the current year.
"Our smartphone market share in India was 45 percent at the end of the first quarter of this year. We are looking at capturing 60 percent of the market this year" Country Head, Samsung Mobile and IT, Ranjit Yadav told PTI. The Smartphone market in India is set to grow from around eight million units in 2011 to around 18-19 million units in 2012, he said.
In the first four months of the current year, the company has announced the launch of 10 new mobile handsets. This includes its new dual-SIM smartphones like Galaxy Y Duos and Galaxy Y Pro Duos, taking the basket to 19 in the price range between Rs. 7,830 and Rs. 38,290.
To consolidate its position in India, the company is planning a series of launches in the coming months. The third generation version of its successful "Galaxy S" series was recently launched in London. "India, one of the world's largest mobile market, is indeed very important to us as it contributes substantial portion of our global sales. We see India as one of key growth markets 2012 going forward, especially in smartphone segment where we have observed overwhelming growth in last couple of quarters," he said.
Yadav said company's India strategy is to provide the best possible mobile devices to enrich customers' mobile lifestyle. "Based on this strategy, we are focusing on maximizing our reach to Indian customers and fulfilling their needs through active customisation and localisation for the Indian market," he said