"Spice Retail Limited has joined hands with Flipkart wherein select flagship smartphones from Spice will be made exclusively available on the e-commerce major's portal," Spice Retail said in a statement.
The company said some of the flagship products will be available on Flipkart starting mid-September and the e-commerce firm is looking forward to selling 100,000 smartphones in the initial few days.
Spice added that it has identified key products that it intends to launch through Flipkart and is looking at an exclusive online store on Flipkart's portal.
"This will include a dedicated store on Flipkart for Spice products that will allow its customers to choose from a variety of offerings," the statement said.
Spice aims to capture 10 percent market share of the overall online sales for smartphones. The statement added, "Flipkart has established itself as the leading e-commerce platform in the Indian market and enjoys major share of Mobile Category sales amongst all e-commerce portals and treats Spice as an invaluable global player & partner... Both, Spice and Flipkart, through this association hope to give the customers a varied choice of products with best in class experience and after sales service."
The domestic handset brand is joining a wave of players choosing Flipkart as their exclusive retail partner, quick to identify a trend with the success of other brands. One of the biggest brands to sign such a deal was Motorola, and Flipkart at the launch of the Moto G (Gen 2) in India said US-based mobile giant had sold 1.6 million phones since the partnership, in just 7 months. Notably, Chinese smartphone manufacturer Xiaomi has also enjoyed much success on Flipkart, using the flash sale model for it Xiaomi Mi 3 (Review | Pictures) and Redmi 1S (Review | Pictures) smartphones. Finally, fellow Chinese brand Oppo recently announced it would sell its flagship Oppo Find 7 (Review | Pictures) smartphone exclusively online on Flipkart.
Written with inputs from PTI
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