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The Indian telecom provider started the production of Android-based smartphones to create products for its 3G data plans. Idea is one of India's largest telecom operators that offers voice and data services across the country. The company has partnered with companies such as Microsoft to offer carrier billing on purchase of apps. Idea's latest mobile launch is the Galaxy A37 5G. The phone comes with a 6.70-inch touchscreen display with a resolution of 2340 pixels by 1080 pixels.

It comes with 6GB of RAM. The phone packs 128GB of internal storage that can be expanded up to 1000GB via a microSD card. As far as the cameras are concerned, the Samsung Galaxy A37 5G packs a 50-megapixel + 12-megapixel (f/2.2) + 5-megapixel (f/2.4) primary camera on the rear and a 12-megapixel (f/2.2) front shooter for selfies.

The Samsung Galaxy A37 5G runs Android 16 and is powered by a 5000mAh non removable battery. It measures 162.90 x 78.20 x 7.40 (height x width x thickness) and weigh 196.00 grams.