Ford admits looking beyond Microsoft for next-generation Sync, but BlackBerry deal not done yet

Advertisement
By NDTV Correspondent | Updated: 28 February 2014 21:13 IST

The Mobile World Congress might be over, but the news continues to pour out of Barcelona.

Ford showcased new in-car technology inside the latest Ford Focus at MWC, but the bit that grabbed bigger headlines was the buzz that the American car company was ready to dump Microsoft in favour of BlackBerry's QNX for next-generation Sync.

CNET spoke to Ford Managing Director Pin van der Jagt in Barcelona, who admitted that the fifth-largest automaker in the world was considering its options beyond Microsoft for in-car technology. However, Jagt insisted that the re-evaluation was no different to what the company periodically does with all its suppliers.

Advertisement

"Sync 1 and 2 was done with Microsoft but we are not married with them," he said. "For us, it's a supplier, so every time we keep evaluating is it the right partner."

Advertisement

When asked to confirm if a deal had indeed been reached with BlackBerry, as was being speculated, Jagt said that was just a rumour.

"What we are in the process of, we are spec'ing out our requirements for the next generation: what we want to do, what features we want to add, what functionality," he said. "Then you go through a normal supply selection process. Those requirements for the next generation get sent out to everybody, to Microsoft, to Apple, to everybody, and they come back with offers... We go to evaluation and make a choice and that choice hasn't been made yet."

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Vivo V70 Elite, Vivo V70 Will Launch in India on This Date
  2. Oppo K14 Turbo Series Could be Launched in April With These Features
  3. Samsung Galaxy A07 5G With 6,000mAh Battery Launched in India: See Price
  4. OTT Releases of the Week: The Raja Saab, Kis Kisko Pyaar Karoon 2, Parasakthi, and More
  5. Asus Launches New Zenbook and Vivobook Laptops in India: See Prices, Offers
  6. Black Shark Gaming Tablet Listed With 144Hz Display, 7,300mAh Battery
  7. Faraday Future's AI-Powered Humanoid and Bionic Robots Arrive: See Price
  8. Realme P4 Power 5G With 10,001mAh Battery Goes on Sale in India
  9. Vivo X300 Ultra Tipped to Launch in India Soon With These Specifications
  1. Oppo Find X9s to Launch in Global Markets Including India With MediaTek Dimensity 9500s SoC: Report
  2. iQOO Z11 5G, iQOO Z11 Lite 5G Reportedly Listed on IMEI Database Ahead of Anticipated Debut
  3. Faraday Future Launches its First Series of Multipurpose AI-Powered Humanoid and Bionic Robots
  4. Oppo Reno 15c 5G With 7,000mAh Battery, 50-Megapixel Camera Goes on Sale in India: Price, Offers
  5. Sony Sells 8 Million PS5 Units in Q3 FY 2025, Reports 19 Percent PlayStation Profit Growth
  6. Overwatch 2 Rebrands to 'Overwatch' as Blizzard Announces 10 New Heroes, Year-Long Story, Switch 2 Version
  7. Samsung Galaxy A07 5G Launched in India With 6,000mAh Battery, 50-Megapixel Rear Camera: Price, Specifications
  8. iQOO 15R Confirmed to Feature 50-Megapixel Sony LYT Camera Sensor: Expected Specifications, Features
  9. Oppo K14 Turbo Series Launch Timeline Tipped Along With Key Specifications, Memory Configurations
  10. Xiaomi 17 Ultra Global Variant Spotted in Leaked Image That Reveals Display Design, Key Specifications
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.